Fundraising Campaigns for Nonprofits | Spreading the Word
There’s a cause you want to support, so you’ve decided to launch a fundraising campaign. Now what? Launching the campaign is only half the job. You also need to spread the word and get people to donate. This is one of the biggest challenges for nonprofit leaders around the world.
Check out these eight useful tips to get the word out about your cause and make your fundraising campaign a success.
1. Expand Your Reach through Online Donor Networks
If you’re only promoting your campaign to existing donors and church members, the results won’t be too impressive. You’ll definitely get donations, but you might be unable to reach your goal. Plus, you’re missing the opportunity to reach hundreds and thousands of potential donors who might care about your cause.
Make sure your campaign reaches as many people as possible by promoting it through online donor networks. These networks connect donors with relevant causes and fundraising campaigns, making it much easier for nonprofits to expand their reach.
Giving platforms like Givelify will even let you put your cause in front of over one million donors. This can significantly expand your donor base and get the donations pouring in.
2. How Do You Promote a Donation Campaign?
Checkout charity campaigns are a great way to promote your fundraising efforts. This involves partnering with a retailer to promote your campaign to shoppers. Customers can choose if they want to donate to your cause during checkout. This means you get to put your campaign in front of even more people, further boosting your chances of driving donations.
You can partner with both online retailers and local brick-and-mortar stores for this type of campaign. But even if you’re partnering with local stores, don’t forget to promote online giving options.
For example, you can add instructions next to your donation jar on how to donate via your website or through a platform like Givelify. That way, it’s easier for donors to give at their own pace and convenience.
3. Be Where Your Donors Are
Instead of letting your donors come to you, why not go to them? Promote your cause through email newsletters and social media posts. You can even run ads through online publications that are popular with your target audience.
Then, make it easy for them to donate no matter where they are. Perhaps they’re casually checking their emails, reading an article on their favorite blog, or browsing through their Facebook feed. If they come across your campaign, they should have the option to donate instantly in just a few clicks.
Givelify allows you to easily do this with online giving links that you can add to your website, email newsletters, and even social media pages. Also, through the app, people can quickly donate to fundraising campaigns for nonprofits in just a few taps. The simpler it is to give, the more likely people are to donate.
4. Extend Your Outreach to a Multi-Lingual Audience
Sometimes, fundraising campaigns for nonprofits fall short of their goals because they’re only using one language. What about the thousands of other potential donors who speak a different language? You could make an impact on a lot more people if you plan your outreach around a multi-lingual audience.
Givelify is available in English and Spanish, making it easier for nonprofits to reach bilingual audiences. You can launch your fundraising campaign in two languages and connect with an even bigger audience.
5. How Can I Make Fundraising Fun?
Donating to a worthy cause is already exciting enough. Ramp up the excitement with a Givelithon – the real-time donation display feature from Givelify.
It allows you to display your fundraising goals and the real-time changes in your numbers. This is a great way to get your donors excited about giving as they get to see how their contribution is affecting your total.
Plus, you can use a Givelithon to recognize your donors by displaying their picture and name as the donations roll in. So you’re publicly thanking your donors in real-time. This type of recognition and appreciation may encourage more people to give.
When Memorial Baptist Church raised funds for Texas storm relief, this feature was central to their success. In no time, they managed to reach their $5,000 goal and were able to make a difference for people impacted by the storm.
6. Tell Your Story through Video
Video is a great way to tell stories. By combining audio and visual elements, it’s perfect for appealing to people’s emotions and attracting more donors. So, support your fundraising campaign with an appeal video that tells the story about your cause.
Show the faces of the people you plan to help, talk about what the current situation is, and tell viewers how their donations can help. You can then share this video through your campaign page and social media pages.
7. Amplify Your Impact with Influential Ambassadors
Having an influential name backing up your cause could work wonders for your campaign. Their popularity could get your campaign in front of a massive audience. And their influence could compel many people to donate.
So consider having an influential ambassador for your campaign, preferably one who’s truly dedicated to your cause. When someone they admire leads by example, others could follow suit.
Famous football players like JJ Watt and Patrick Mahomes, and many other athletes and celebrities, have led the way by donating money or even raising funds themselves.
8. Start a Social Media Challenge (and Make It Go Viral)
Remember when the #nomakeupselfie challenge took social media by storm and lent a voice to cancer awareness? Your campaign could have a similar impact with the help of social media hashtags.
Decide on a challenge that’s relevant to your cause and come up with a catchy hashtag. Then, make the challenge go viral by getting your followers to participate. You could further amplify the impact by getting your influential ambassador to challenge their followers.
By raising more awareness through your challenge, you could attract thousands of prospective donors. Then, give them the option to donate through your website or using your social media giving links from Givelify.
Ready to Get Donors?
With the right promotion tactics, you can get your campaign in front of the right audience. That means you’ll end up attracting more people to donate to your cause. Make the most of the above ideas to get those donations pouring in.
Want to give your nonprofit fundraising campaign a much-needed boost? Sign up for Givelify for free and get set up for mobile donations in under 5 minutes.