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Faith Leaders Resources 6min read

How Your Church Can Leverage GivingTuesday to Boost Giving

National Day of Giving

Click the image above to reserve your 2022 GivingTuesday toolkit from Givelify.

Have you heard? GivingTuesday, a National Day of Giving, is an amazing fundraising opportunity for churches and places of worship.

We are excited to share expert tips to help pastors and faith leaders meet or exceed their annual financial goals during this big day of giving on November 29, 2022.

And, with Givelify’s church giving app and 2022 GivingTuesday Toolkit, churches and places of worship can effortlessly participate in this year’s biggest day of giving.

What is GivingTuesday? 

Since 2012, GivingTuesday has encouraged generosity on the Tuesday after Thanksgiving. Because GivingTuesday is globally recognized, generosity is top of mind for many givers on this day.

They are already thinking of how to support their favorite causes and make a difference. As a place of worship, you can harness this generosity and inspire support for your organization.

Look at these 2021 numbers:

  • During GivingTuesday 2021, giving in the U.S. alone totaled $2.7 billion. More than 35 million adults participated.
  • Organizations on Givelify raised $4.2 million in 2021, an increase from $3.03 million in 2020.
  • 23,020 donors participated in GivingTuesday using Givelify in 2021.

More churches are reaching more people than ever on this national day of giving.

What is philanthropy? 

Maybe you have heard of GivingTuesday as an opportunity designed only for non-religious charities, philanthropies, and nonprofit organizations. This is a myth.

The focus of any philanthropy is to help people, solve problems, and champion a worthy cause through generous donations. Of course, this is exactly what YOU do as a church or place of worship.

From hunger or disaster relief, education, shelter and housing, women’s programs, and much more – your organization champions causes that matter.

Plus, Givelify’s 2022 Giving in Faith report found that 97% of faith givers expect their congregations to serve and uplift their communities. Together, you are making a difference.

GivingTuesday is for all organizations with a heart for philanthropy, including churches and places of worship.

<<Reserve your GivingTuesday Toolkit from Givelify>>

Join the National Day of Giving to grow your church’s donations

We want to encourage you to join people all over the country on Nov. 29 for GivingTuesday 2022. Participation is free and the benefits are plentiful.

By championing a special cause or program on this national day of giving, you can encourage end-of-year donations to your congregation. You can also reconnect with former members, attract new givers, and involve your entire community.

For your members, GivingTuesday is the perfect time to jump-start end-of-year giving and finish 2022 strong. Using a digital giving platform like Givelify ensures that geography doesn’t matter. People can give any amount anytime and from anywhere. You can connect with everyone—even with former members who may have moved away.

Similarly, you can attract new faith donors and tap into a network of people looking to make a difference in the same way as your church.

You can also involve the community. Let them know that you are an organization with programs and causes that support important community needs outside the walls of your house of worship.

It’s an exciting time to inspire givers, and you don’t want to miss out on the generosity on this day!

GivingTuesday ideas for your church

Here are eight expert tips to ensure the success of your GivingTuesday plan:

Set goals

Take some time and dream about what you want to achieve on GivingTuesday. How many people do you want to reach? How many donations do you want to collect?

Plan

Use the free materials provided in Givelify’s Toolkit to create a timeline and a step-by-step plan for volunteers, communication, and day-of activities.

Get the word out

Leading up to and on GivingTuesday, let people everywhere know you are participating in this special day of giving.

Use Facebook, other social media platforms, your website, email, text messages, your church bulletin or email newsletter, as well as announcements from the pulpit to get the word out. Our toolkit has ready-to-use templates.

Involve everyone

Leverage staff, church and family members, board members, and your donor base to spread the word about your participation in GivingTuesday. Spread the word through posts on their favorite social media platform, personal emails, or text messages.

Give a reason to give

Tell your story and show people exactly what they will be supporting when they give to your church or place of worship on GivingTuesday. Use pictures, testimonials, and personal videos to highlight the causes, programs, and people that your organization helps throughout the year.

Make giving easy

As you let people know about your participation in GivingTuesday, provide a link for easy online and mobile giving. Givelify makes it simple for people to give and for you to receive their generous donations.

Provide live updates

As donations begin to come in, give updates on your website and social media. It shows your appreciation and serves as another reminder to other donors that they too can give generously.

Say thank you

At the end of the day, remember to show gratitude to your volunteers, people who have shared your message, and especially to those who have donated to your GivingTuesday campaign. It can be a letter, an email, or a public thank you on your website or Facebook page.

Givelify makes participating in this national day of giving easy 

Givelify is a proud GivingTuesday platform partner and is always looking for ways to put more good in the world. Donors have raised more than Givelify to benefit the wonderful causes that organizations like yours champion.

To support your church or house of worship in building a successful GivingTuesday plan, Givelify has created a step-by-step toolkit with you in mind.

Donors are ready to be generous and give on GivingTuesday. Help them find you with a well-designed plan made easy with the Givelify toolkit.

The toolkit includes:

  • Copy-and-paste email and social media templates with images that you can personalize to motivate your givers.
  • Tips to make the most of a suite of congregation-friendly features your members will love about the Givelify mobile giving app, including how to use giving envelopes.
  • Resources to create your GivingTuesday plan of action, tell your story, and get the word out.

This toolkit, created in partnership with the GivingTuesday organization, has worked for thousands of churches. And, to date, they’ve raised $7.2 million with it.

So, add GivingTuesday to your end-of-year fundraising calendar and request your free Givelify toolkit today! Harness the multibillion-dollar generosity of this day with a practical plan that works.

Get ready to make Nov. 29, 2022, a momentous day and the most successful GivingTuesday yet.

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About the Author

Melinda Speece is a freelance writer and editor based outside of Montgomery, AL. The wife of a pastor and mother of four children, her special interests include foster care, adoption, secondary education, and competitive speech and debate, for which she has written and published three volumes of curricula for elementary-age students.

Melinda Speece