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Faith Leaders Nonprofit Leaders 5min read

Fact vs. Fiction: Don’t Believe These 3 GivingTuesday Myths

GivingTuesday myths

GivingTuesday, the biggest giving day of the year, is an opportunity for churches, houses of worship, and nonprofits to join the global generosity movement.

GivingTuesday was created in 2012 with a simple idea: Set aside a day to encourage people to do good. This year GivingTuesday is on November 29.

On GivingTuesday last year, donations in the U.S. alone totaled $2.7 billion. More than 35 million people participated, demonstrating an ongoing trend of increased generosity on this day.

And we’ve seen powerful generosity on GivingTuesday through Givelify’s giving community. At Givelify, 8,000 churches, houses of worship, and nonprofits raised $4.2 million on GivingTuesday last year.

Givelify aims to bring you the best opportunities to support your organization. Organizations like yours can leverage the natural generosity of GivingTuesday to help you meet your fundraising goals for the year.

As your partner in giving, Givelify is with you every step of the way as you plan and prepare for Nov. 29.

Let’s ensure you are ready by busting some common myths about GivingTuesday and sharing expert tips to make this the best giving day ever!

Myth #1: Registering for GivingTuesday is expensive and difficult

GivingTuesday is an independent nonprofit organization dedicated to helping people and organizations transform their communities. Your church, place of worship, or nonprofit can participate for free. All organizations, 501c3 or otherwise, are welcome and encouraged to participate.

You’ll simply encourage your supporters to give using their Givelify app on Nov. 29 as they take part in this global day of giving. You can also direct them to your website and include your giving link on your social media channels.

Myth #2: There are already too many year-end fundraising campaigns and plans

The good news is that Nov. 29 is one of the few days of the year when people are actively looking for ways to support causes and give generously.

Connecting with your members and supporters is a tremendous end-of-year fundraising campaign. Remind them of all the good you do together, like supporting food pantries, back-to-school programs, scholarships, holiday cheer, and more.

Meet your organization’s end-of-year fundraising goals and get 2023 started on the right foot with GivingTuesday!

With Givelify, you can access a network of more than 1 million givers. The holidays are an excellent time to inspire your givers and tap into a network of new ones looking to make a difference.

Harness this global movement’s existing generosity by making your customized GivingTuesday plan.

Myth #3: We need a large staff and volunteer network to get the word out and make GivingTuesday successful

GivingTuesday is a specially designated giving day. This means people already know about this special day for giving back! Just as Black Friday and Cyber Monday are standard household terms, people are familiar with GivingTuesday and its mission.

As a result, generosity is already in the air, and donors need a little encouragement and engagement from your organization.

In the weeks leading up to GivingTuesday, use all your usual methods of communication to let your supporters know that you are participating in this national giving day.

Emails, texts, social media posts, newsletter articles, and bulletin announcements are great ways to spread the word.

GivingTuesday can help you reach new donors open to supporting a new organization. The Givelify app ensures your organization can receive online and mobile donations for this digital giving event. It’s easy to spread the word and accept donations.GivingTuesday toolkit

Get started today! Givelify has made it easy to participate. This free step-by-step guide allows you to build out a successful campaign from start to finish with the help of templates and checklists.

You work through it from beginning to end, or you can use the most helpful pieces for your team. We’ve done the work so you can focus your time and attention on where it’s needed most.

Your GivingTuesday toolkit includes the following:

  • Copy-and-paste social media and email templates to motivate your donors
  • Images to accompany your social media campaign
  • A ready-to-use campaign plan to prepare from start to finish
  • A how-to guide to tell your story, make the ask and get the word out
  • Tips to make the most of your Givelify features

Givelify, GivingTuesday, and YOU

We want to help you champion even more good and end 2022 strong by leveraging these expert tips and participating in the $2.7 billion generosity movement.

Embrace GivingTuesday to further your year-end fundraising goals, engage your donors and expand your giving network.

Givelify is dedicated to supporting your organization to fuel its vision and make this GivingTuesday the most successful.

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About the Author

Melinda Speece is a freelance writer and editor based outside of Montgomery, AL. The wife of a pastor and mother of four children, her special interests include foster care, adoption, secondary education, and competitive speech and debate, for which she has written and published three volumes of curricula for elementary-age students.

Melinda Speece