3 Nonprofit Fundraising Tips to Boost Year-End Giving

As the year comes to a close, it’s the perfect time to finalize your nonprofit’s year-end giving plans. 

December is a critical month for nonprofits, with December 31 standing out as the biggest giving day of the year. The combination of the holiday season’s generosity and the deadline for tax-deductible donations makes it a key moment to engage supporters. 

Here are three effective tips to maximize year-end giving — along with one important action to set the stage for a strong start to 2025.

Tip #1: Show your appreciation 

Expressing gratitude to your donors is more than just a kind gesture — it’s a proven way to strengthen relationships and inspire future giving. When supporters feel valued, they are more likely to stay engaged with your cause. 

Take the time to thank your donors in meaningful ways. Highlight their contributions through personalized messages, social media shout-outs, or public acknowledgments. Show them how much their generosity has meant to your organization this year. 

By emphasizing your gratitude, you create a deeper connection that can lead to lasting support. 

Tip #2: Focus on the impact of their donations 

Donors want to know their support is making a difference. Use this season to tell compelling stories about the impact of their generosity. 

Share real-world examples of how donations have fueled your mission. Whether it’s providing meals, funding scholarships, or delivering essential services, let them see the tangible results of their contributions. 

Impactful storytelling can motivate your supporters to give again. Use multiple formats, such as videos, emails, and posts on social media, to showcase how their generosity has changed lives. 

Tip #3: Make a clear and compelling ask 

As the end of the year approaches, many donors are looking for opportunities to give back and finish the year on a positive note. Be ready to make your case for year-end giving. 

Clearly communicate the difference their donations will make and why their support matters now. Whether it’s to expand your programs, meet urgent needs, or invest in future initiatives, be transparent about how their contributions will be used. 

Make donating simple and accessible. A mobile donation app like Givelify can help ensure supporters can contribute quickly and securely, no matter where they are during the busy holiday season. 

Plan ahead: Build momentum for 2025 

While December 31 is a highlight of the giving season, don’t overlook the nonprofit fundraising opportunities that come with the new year. 

The first few days of January are a time of renewal and goal setting, which makes them an excellent opportunity to reengage donors. Frame your outreach as an invitation to start the year with purpose by supporting your mission. 

By planning for early January now, you can seamlessly transition from year-end giving into sustained support for the months ahead. 

Wishing you a strong finish to 2024 

Whether in-person or online, through email campaigns or social media, year-end giving is an important opportunity to strengthen connections with your supporters and drive meaningful contributions. 

With tools like Givelify, giving is simple, secure, and accessible for your donors. We hope these tips help your nonprofit exceed its year-end giving goals and build momentum for an impactful 2025. 

We wish you happy holidays, and thank you for the important work you do to make a difference!