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Nonprofit Leaders Resources Trends in Giving 5min read

Crush Your Nonprofit’s Fundraising Goals on GivingTuesday

GivingTuesday nonprofit fundraising

Why should your nonprofit participate in fundraising on GivingTuesday?

You don’t want to miss the national day of giving coming on Tuesday, Nov. 29! The 10th annual GivingTuesday is a tremendous opportunity for fundraising for nonprofits.

Your organization will need to work with your supporters on this day. And while you have their attention, spread the word about all the good your nonprofit puts into the world all year.

And, with Givelify’s toolkit and mobile donation app for nonprofits, you can make this the best GivingTuesday for your organization.

GivingTuesday continues to shatter records.

GivingTuesday was started in 2012 at 92nd Street Y in New York City. Fun fact: The National Day of giving was intentionally placed on the Tuesday after Thanksgiving. Why? To help balance the shopping frenzy of Black Friday and Cyber Monday with a day of generosity and giving to others.

From that first local day to now, GivingTuesday has continued to grow. Giving in the U.S. alone totaled $2.7 billion on GivingTuesday in 2021. And more than 35 million adults participated, demonstrating an ongoing trend of increased generosity and participation on this day.

Since 2018, Givelify’s giving community has set records on GivingTuesday. Last year, 8,000 organizations participated in GivingTuesday with Givelify, and more than 23,000 donors contributed to GivingTuesday using the Givelify giving app.

With Givelify, organizations raised $4.2M on GivingTuesday in 2021. The generosity of donors who use Givelify has grown tremendously. Year after year, more individuals choose Givelify to make a difference on GivingTuesday, confirming this biggest giving day’s value in doing more good together.

As the GivingTuesday message has spread to more people, it is now easier than ever for nonprofits to leverage this day to fundraise for their unique projects. Generosity is top of mind, and the spirit of giving is in the air on this day.

People are both aware and ready to give! We want you to seize this opportunity and participate in GivingTuesday 2022.

<<Reserve your GivingTuesday Toolkit from Givelify>>

Crush your nonprofit’s fundraising goals on GivingTuesday

GivingTuesday is a fantastic opportunity for donors to show their support for the organizations and causes close to their hearts, especially as the year ends. Here are some GivingTuesday ideas to ensure success for your nonprofit’s fundraising efforts.

Set goals

Like with any project, you need to think about your desired outcomes. Would you like a certain number of volunteers? New donors? Donations? Set goals and then take steps to achieve them.

Make a plan

Next, make a detailed plan for what you will do between now and GivingTuesday, on GivingTuesday, and after the big day. Consider how you will organize your volunteers, communicate with your donors, and provide updates as the day arrives.

Rally your best advocates to get the word out

You have a particular cause and a dedicated group of supporters. Encourage everyone to share both the mission and vision of your organization. For GivingTuesday, use emails, texts, and social media to get the word out. This is a beautiful time to reach out to your base and welcome new donors.

Fundraise for your nonprofit’s cause

Proudly share your cause and ask for donations. Let people know all the good you do and invite them to join your team. There is plenty of generosity  to support your organization in building a successful virtual fundraiser for GivingTuesday.

Make giving seamless by adding a giving link to all your communication and social media platforms. Givelify makes it easy for you to connect with donors anytime and anywhere.

Say thank you

After GivingTuesday, be sure to give a big thank you to all your volunteers and donors. They ensure you can continue making a difference in your community and the world. You can do this through letters, emails, or social media.

Add GivingTuesday to your end-of-year fundraising calendar and harness the generosity already occurring during this day. Keep reading to see how we here at Givelify do all the work for you.

Use Givelify’s GivingTuesday ideas to make nonprofit fundraising simple

We want to help you raise money for your organization on this special giving day. Donors are ready to be generous and give on GivingTuesday. Help them find you with a well-designed plan made easy with the Givelify toolkit.

The toolkit includes the following:

  • Copy-and-paste email and social media templates with images that you can personalize to motivate your donors.
  • Tips to make the most of a suite of donor-friendly features your supporters will love about the Givelify donation app for nonprofits.
  • Resources to plan your campaign, tell your story, and get the word out.

With these proven materials, your nonprofit can prepare for GivingTuesday on Nov. 29 and join the global generosity movement.

Reserve your free toolkit from Givelify today. If you have any more questions about GivingTuesday and how to leverage it for nonprofit fundraising, please reach out to With Givelify, you can champion even more good and end 2022 stronger!

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About the Author

Melinda Speece is a freelance writer and editor based outside of Montgomery, AL. The wife of a pastor and mother of four children, her special interests include foster care, adoption, secondary education, and competitive speech and debate, for which she has written and published three volumes of curricula for elementary-age students.

Melinda Speece