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Nonprofit Leaders 2min read

How to Leverage Valentine’s Day for Nonprofit Fundraising

Valentine’s Day can be about more than candy hearts and bouquets of flowers. As a nonprofit organization, find your way to celebrate the holiday and relate it to your cause. Whether showing love to needy children, rescuing pets, or the homeless, Valentine’s Day has a place in your nonprofit fundraising efforts.

Research has shown that appealing to emotions leads to more donations. Make an emotional connection with your donors. Giving back is a form of love that anyone can get behind.

Holiday Nonprofit Fundraising Events

If your organization is due for a nonprofit fundraising event, why not tie it into Valentine’s Day hype? Go all out. Celebrate love in a big way. Give people a reason to leave the house during the cold month of February. Use people’s enthusiasm for the holiday to draw them into your world.

Embrace the Theme

Are you looking for mobile donations? Set up a love-themed campaign in the Givelify donation app. Run an animal shelter? Emphasize the greatness of “puppy love.” Change your profile cover photos.

Use red, pink, and purple hearts in your Facebook images. Holidays are a great time to mix things up, and Valentine’s Day is no different. People love seeing organizations get into the holiday spirit, as cheesy as it may seem. Have fun with it, and your donors will, too.

Send Donors a Love Letter

Want to build a healthy long-term relationship with your donors? Show them love year-round. Donors who receive thank you. Phone calls give 39% more than donors who do not receive a call.

Valentine’s Day is the perfect time to make your love and appreciation known. Don’t beat around the bush. Donors are your Valentine. Send them a note to let them know how much you care. Thank them for their generosity, and tell them how much you appreciate their involvement.

You ensure they will stick around for the long haul by making them feel loved.

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About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver