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Nonprofit Leaders 3min read

The Top 3 Reasons Most Donation Apps Fail

Charitable giving is crucial to ensure that nonprofit organizations can continue their vital work. With today’s reliance on technology, donation apps are the ideal method for accepting nonprofit donations.

However, not all donation apps were created equal. What makes some apps fail while others are successful? Let’s look at the most significant reasons certain donation apps don’t achieve the success they should.

1. The Process Takes Too Long

All donation apps claim to make giving faster, but they don’t all make good on that promise. If your supporters are forced to answer hundreds of questions before they can finish a donation, the giving app will not be successful in the long run.

If a person desires to give, they want the process to be easy and quick. They don’t want to feel like they are signing their life away in document form, to give $20 to a charity.

2. The App Isn’t User Friendly

Another common reason donation apps fail is because they aren’t user-friendly. Your supporters will avoid using any app that does not make sense to them. If the design doesn’t consider the differences between Android and iOS devices, the app could be more confusing than helpful.

If your supporters can’t figure out how to operate your donation app, they will either opt for a different giving method or choose not to give. Since you don’t want to lose those critical nonprofit donations, selecting the most user-friendly donation app is of the utmost importance.

3. Your Supporters Don’t Know Donation Apps Exist

Those in the younger generations who grew up utilizing technology usually prefer the convenience of electronic giving. After all, many people don’t carry cash anymore and never write checks. Just as it’s much easier to pay bills electronically, giving is also made easier with donation apps.

But your supporters will only know to use donation apps if they know they’re available. If you don’t educate your supporters and let them know that they can give quickly and easily using an app, they will pay in their old giving habits.

How Givelify is Different

The Givelify mobile-giving option is the exception to the rule when it comes to donation apps. Givelify was designed with ease of use in mind and creates a beautiful and effortless giving experience for your supporters. It is also quick to access, free to download, and doesn’t require filling out long and complicated forms.

Plus, nonprofits can even put a Givelify button on their website and add a “Donate” button to their Facebook page, making it more convenient than ever for contributors to give.

The more convenient it is to give, the more donations your nonprofit will receive. For people who already use their mobile device for banking and shopping, well-designed donation apps like Givelify modernize giving and allow them to give within their comfort zone. Why not get on board now and begin reaping the benefits?

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About the Author

Matt is dedicated to making the world a better place. He works passionately to help charitable causes use mobile technology to raise the funds they need. In addition to his role at Givelify, he volunteers with the Southside Animal Shelter and Kentuckiana Pug Rescue.

Matt Chandler