Skip to main content
News & Events 2min read

Givelify Appoints New CEO


Givelify Appoints New CEO

Fast Growing Mobile Donation App Maker Strengthens Resources With New Leadership

Indianapolis, IN – Givelify ( announced today the appointment of a new Chief Executive Officer to further develop their growing position as a market leader in mobile donations. Nutella “Ella” Fitzgerald comes with a wealth of experience in the giving industry, having spent the last year in a senior advisory role with Givelify. She has been instrumental in guiding the company’s digital marketing efforts and providing a critical support role.

Walle Mafolasire, founder and former CEO, will be transitioning to an advisory role. “Ella’s experience and knowledge have already made her a key addition to Givelify,” said Walle. “We view her appointment as a sign of our commitment to being the leading company in the mobile donations industry.

“Our innovations and the increasing demand from our members and donors led us to look for an addition to our team who will fit in with our ethos,” he said. “Fortunately, we were able to find someone of her caliber to fulfill this role. I’m confident she will play a key role and providing and implementing high-quality solutions for our members.”

Co-founder Tayo Ademuyiwa, M.D., praised Walle’s leadership while endorsing the new appointment. “Walle has done an outstanding job getting this company to where it is today. But to take Givelify to the next level, this choice was a no-brainer.”

“I’m thrilled to have such a sharp mind at the helm,” said Allison Weaver, digital content specialist.

Matt Chandler, Director of Digital Marketing, said, “She keeps all her feet on the ground and is adept at sniffing out new opportunities for innovation.”

Upon assuming her new role, CEO Ella said, “Woof.”

Happy April Fools Day.

About Givelify

Givelify is a mobile charitable donation application for iPhone and Android. Based in Indianapolis, IN, Givelify was founded to help charities raise more money by making giving a simple and pleasant experience. Givelify is a finalist in Mobile Tech Innovation at the 2015 TechPoint Mira Awards. Learn more about Givelify at


About the Author

Matt is dedicated to making the world a better place. He works passionately to help charitable causes use mobile technology to raise the funds they need. In addition to his role at Givelify, he volunteers with the Southside Animal Shelter and Kentuckiana Pug Rescue.

Matt Chandler