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Nonprofit Leaders 3min read

5 Tips to Leveraging #GivingTuesday to Benefit Your Nonprofit

Giving Tuesday continues to gain momentum and it’s showing no signs of stopping anytime soon. According to #GivingTuesday, Giving Tuesday raised $300 million in 2017, topping 2016’s $177 million yield.

The number of individual donations also increased with Giving Tuesday 2017 bringing in a record-breaking 2.5 million contributions. #GivingTuesday is more than a hashtag it’s a global movement and saw 21.7 billion social media impressions around the world.

Leverage these five tips to make your Giving Tuesday campaign a success.

1. Integrate it Into Your Year-End Campaign

Most organizations have a year-end fundraising campaign and instead of running separate, simply incorporate Giving Tuesday into your existing holiday fundraising efforts. Many organizations launch their year-end fundraising campaign around Thanksgiving, so simply use the media exposure that comes with Giving Tuesday to promote your campaign and encourage people to give to your organization. Leverage the buzz around Giving Tuesday to officially launch your planned campaign – helping build initial momentum for your campaign.

2. Promote Your Recurring Giving Campaign

Giving Tuesday is an opportunity for much more than a one-day event and social engagement. The power of Giving Tuesday can also help grow your recurring giving campaigns and your organization’s financial baseline. Leverage Giving Tuesday to drive your monthly giving program to help grow your number of recurring donations. It can help you increase the amount people give on average each year, improve retention rates, and enhance long-term planning and budgeting.

3. Leverage Employees to Help Share Campaign

Your staff are your best brand ambassadors and can often be the best people to amplify your organization story and the important work you’re doing. Use this event to excite and unite employees around this global day of giving. You can use #GivingTuesday as a reason to push for donations or use the holiday as a reason to share your campaign results with your employees and the public. Encourage employees to share the campaign with family and friends across all of their social platforms.

4. Utilize the Official #GivingTuesday Toolkits

Telling your organizations story is vital to the success of your giving campaign. Leverage the official Giving Tuesday toolkit that provides you with all of the resources to get you started. The toolkit is intended to help you plan and execute your #GivingTuesday campaign with tips including social media copy, sample press releases, sample outreach emails, best practices and more. To download the kit, visit

5. Become a #GivingTuesday Partner

By becoming a #GivingTuesday Partner, you can submit a photo and story about how your organizations is making an impact. Your story will be shared with #GivingTuesday’s network and published on the #GivingTuesday website. Visit and select “Become a Partner.”

About the Author

Basha Coleman