To attract more supporters to your cause, you need to stay relevant and keep up with the times. In the digital age, it’s important to reach prospective donors where they are.
Fundraising apps allow you to meet potential donors where they spend a lot of time – on their phones. They enable quick, hassle-free giving and address the needs of today’s tech-savvy donors. Fundraising apps can also help you attract Millennials to your cause and stay top-of-mind for your supporters.
This blog will cover how you can use fundraising app features to attract more supporters.
What Is a Fundraising App?
A fundraising app is a mobile app that allows nonprofits and churches to set up campaigns. They can then collect online donations or tithes from supporters through these campaigns. Donors install these apps on their phones and can send gifts to the nonprofits or churches of their choosing.
Most fundraising apps have default features to collect and keep track of donations. Some apps also have certain features that go above and beyond to help your cause. So it’s important to choose a fundraising app that has all the features you need to grow your donations.
How Can I Improve My Fundraiser Participation?
Improving fundraiser participation starts with engaging donors regularly. You need to find a way to keep engaging your supporters and give them another reason to donate. Fundraising apps are perfect to do this as they simplify the donation process for donors.
Some apps may even come with features to add some excitement to the donation experience. To improve participation, look for a fundraising app that offers the following features:
Custom Fundraising Campaigns
Being specific about your purpose can leave an emotional impact on your donors. At the start, they may not be keen on donating to an unfamiliar organization. But, they may want to help homeless vets or feed families in need. That’s why you need to make it easier for them to donate to the cause that most aligns with them.
Make sure your fundraising app lets you create separate campaigns for different causes. Giving platforms like Givelify offer the perfect solution for custom campaigns. Givelify allows you to set a unique donation goal for each campaign. Your supporters can then donate to the campaigns that hit closest to their hearts.
Convenience is vital in the donation world. If you let your supporters choose the most convenient donation channel for them, you can encourage them to get involved. Your fundraising app should support multi-channel giving to cater to more donors.
Givelify lets you receive donations through your website, social media, and mobile app.
Real-Time Donation Display
Knowing that you appreciate their donations may make your supporters more likely to give again. Encourage their participation by thanking them – both in public and in private. Fundraising apps with real-time donation displays make this possible.
Givelify, for instance, has a Givelithon feature that displays a live feed of your incoming donations. It also includes pictures and names of your donors as a way to recognize them in public.
Recurring Donation Support
People may not always remember to give to your cause even though they’re keen supporters. Between a busy life and a hectic schedule, sending in donations may be the last thing on their minds.
Make it easier for these supporters to get involved through recurring donations. Givelify lets your supporters set up recurring gifts so they can give to your cause every day, week, or month.
How Do You Attract More People for Donations?
It can be challenging to attract new donors to your organization. Yet with the right features, fundraising apps can help to address this challenge.
To attract more people for donations, make sure your fundraising app offers the following:
Massive Donor Network
You need a fundraising app with a massive donor network. This will increase your chances of attracting supporters. Givelify, for instance, allows you to get your cause in front of over a million people who might want to support you.
Ability to Reach Bilingual Audiences
To attract more supporters for your cause, make sure you’re not just appealing to an English audience. There could be millions of non-English speakers who are interested in your mission.
Because of this, your fundraising app should come with support for a bilingual or multi-lingual audience. With Givelify, you can reach both English-speaking and Spanish-speaking prospects. This allows you to expand your reach and grow your online donations.
What Else to Look for in a Fundraising App
Besides the above features, there are some “essentials” that you need in a fundraising app. It shouldn’t just be great for collecting donations. It should also simplify donation management. Make sure to look for the following features:
Integration with Existing Tools/Platforms
Fundraising apps should make your life easier, not more complicated. That’s why you need a solution that seamlessly integrates with the tools and platforms you’re already using. Givelify is an excellent option. The platform is compatible with major donation management and church management systems.
Pricing is important to consider when it comes to fundraising apps. Will you have to pay a monthly fee to use the app? Answering this question will give you a better idea of how much the fundraising app will cost you in the long run.
With Givelify, you don’t have to pay signup or monthly fees. You only pay for the transactions. This structure helps you keep the cost low during slower donation seasons. You will only pay 2.9% + $0.30, defraying any additional cost to your donors.
Is it easy to keep track of all the donations coming into your church or organization? Your fundraising app should help you maintain a clear record of your incoming donations.
Givelify comes with built-in donation management to help you track every donation. You can use this to identify trends that can inform your plans and decisions.
Use a Fundraising App to Grow
With the robust features they offer, you can use fundraising apps to take your fundraising efforts to the next level. Make the most of these features to attract more donors and encourage participation.
Sign up for Givelify and get set up for mobile donations in under 5 minutes.