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Nonprofit Leaders 3min read

Ever Used a Mobile Giving App for #GivingTuesday? Here’s Why You Should.

With Giving Tuesday on the horizon, your team is likely working on planning your year-end fundraising campaign. How can you get the most out of the Giving Tuesday trend? What can you do to increase donations during the charitable holiday season?

If you haven’t considered signing up for a mobile giving app, you haven’t thought of everything. Here’s why this new technology should be the next addition to your Giving Tuesday strategy.

Modern Times Call For Modern Methods

During the weekend after Thanksgiving, people in the U.S. are given quite a few options for spending their hard-earned money: Black Friday, Small Business Saturday, and Cyber Monday. While a lot of people still head out to brick-and-mortar locations to do their holiday shopping, an ever-increasing amount are opting to do their researching and buying on their phones.

On Thanksgiving Day in 2014, 52.1% of all online traffic came from smartphones and tablets. Black Friday saw similar trends: 30.3% of online sales were completed on mobile devices on that day in 2014, compared to 22.5% the previous year.

Clearly, modern shoppers are making good use of modern payment methods. Shouldn’t they be able to transition seamlessly from Cyber Monday to Giving Tuesday? By accepting donations using a mobile giving app, you can stay up to date and pull in donations from those phone-friendly spenders.

Mobile Is Important To Your Donors

People love their smartphones. In fact, 91% of adults keep their phone within arm’s reach at all times. According to a survey by Delvv:

84% of respondents said their smartphone is an integral part of their life.

35% reported looking at their phones more than 50 times a day.

If your donors are already on their phones, why make them put the technology aside to make a donation to your cause? Instead, allow them to donate using a mobile giving app.

Detailed Mobile Giving App Reports

Adopting a mobile giving app would also be beneficial for your nonprofit’s reporting. Instead of counting donations, making notes of who gave and how much, and carrying stacks of cash and checks to the bank, all of that work and tracking could be done online.

When your donors give using a mobile giving app, your team can monitor all gifts via a free online dashboard. You will have access to detailed reports about your donations and your supporters, with no work on your end whatsoever. Best of all, your donations will automatically deposit into your bank account within one business day.

Try using a mobile giving app this Giving Tuesday. Your donors will appreciate the convenience, and you will see the benefits firsthand.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver