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Nonprofit Leaders 3min read

Why You’re Not Getting the Donations You Could (and What To Do About It)

Donations are the lifeblood of your nonprofit organization. Without them, you would struggle to stay afloat. If your charity is not seeing as many funds as you need to survive, you can make changes to increase donations. Find out why your organization is not reaching its full fundraising potential — and how you can change that.

Not Providing a Mobile Giving Option

Your supporters want to give, but they all have different preferences when it comes to giving. If none of your current methods of receiving donations meet their needs, they will not give anything at all.

How do your supporters prefer to give? In today’s modern society, people are becoming more and more attached to their smartphones. According to Pew Research Center:

90% of adults in the U.S. own a mobile phone

44% sleep with their phone next to their bed

29% describe their mobile phone as “something they can’t imagine living without”

Most of your potential donors carry a smartphone with them at all times. By adding mobile giving to your nonprofit fundraising methods, you can meet your supporters where they already are: on their phones. If they do not happen to have cash on hand, or do not have time to attend your fundraising event, they can still give quickly and easily using their mobile devices. You will no longer miss out on the support of these donors.

Speed and Convenience Are Key

People do not like to waste time. Your supporters are busy people with full schedules. They like to do things quickly and easily so they can move on to other things. When giving, they do not want to sit and fill out a long form or write and mail a check. They want the ability to give instantly, as soon as they feel inclined to make a donation.

With mobile giving, making nonprofit donations is faster and easier than ever. Your supporters can give with just a few taps on their smartphone in no time at all, wherever they happen to be.

Not Enough Promotion

In order to get the most out of using methods like mobile giving for your nonprofit fundraising, you need to take advantage of every opportunity to communicate with your supporters. Any time you reach out to them, whether it be on social media, your email newsletter, your website, or a physical handout, include information about mobile giving.

When they see the convenience of the technology, and that they can make donations from anywhere, they will begin using it to give to your organization. And because mobile giving is so convenient, you will likely find that your supporters begin giving more than they have in the past. Why miss out on those extra donations? Start using a mobile giving app and spread the word to your donors today.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver