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Tutorials & How-To's 2min read

Pro Tip Tuesday: Encourage and Reward Social Sharing

Social media is a valuable marketing tool, and it can also be useful for spreading the word about your fundraising efforts. That’s why the Givelify donation app incorporates social sharing directly into the giving process. To have even more success with your church or nonprofit’s mobile giving app, it’s time to get social!

Your Donors Already Use Social Media

Consider your donors for a second. They are probably active on social networking sites like Facebook and Twitter, and you might be surprised by the size of their collective following. If you can get them to post about your cause, the message will instantly reach a much wider audience, many of whom may be hearing about your organization for the first time.

Just think of the impact this new audience could have on your fundraising efforts! You could gain brand new donors simply by activating your current donor base on social media.

Social Sharing Through Our Donation App

640 x 1136 donation receiptEncourage your donors to use Givelify’s built-in social sharing feature to help spread the word. Here’s how it works:

  • After making a donation, the donor will arrive at the receipt screen shown on the donation app screen shot above
  • He or she can then customize the messaging in the word bubble
  • By tapping the Facebook and Twitter icons, they can then share the message with all of their followers

Reward People For Sharing Their Donations

To take social sharing to the next level, make a game out of it! Challenge your donors to post about their gifts to your cause on Facebook and Twitter. Then reward the person with the most social shares with a prize of your choosing.

Getting your donors involved in spreading your message is a quick, easy, and fun way to boost your fundraising potential.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver