After a busy weekend trick-or-treating (or trunk-or-treating) it’s likely you’re behind on your news reading. Fortunately there’s the Monday Mobile Giving Roundup featuring the best of the best from last week’s Givelify Mobile Giving Daily.
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It’s a Race Against Time: How to Win the Mobile Donation Appeal Game
Attention all nonprofit marketers: a mobile strategy isn’t a bonus anymore, it’s a requirement. With 66% of emails now being read on a mobile device, it is likelier that supporters will read and respond to your appeals on their smartphone or tablet than on a desktop.
This trend begs the question: Are you reaching donors who are on their mobile device? If not, at which point are you losing them?
Here, we cover the life of a donation through the mobile experience. From the email open to the checkout page, we’ve dissected what’s happening at each stage of the journey – as well as provided tips on how you can keep your smartphone-using supporter moving down the donation conveyor belt.
Religious Donors Are Ready To Take Risks, Support Broad-based Causes
Turning upside-down the stereotypical image of religious givers whose primary philanthropic concern is their own faith group, a new report released by Jumpstart reveals that charitable givers with deep connections to faith traditions are less in-group-focused than donors with looser ties.
Donors who are the most connected to their faith traditions are not just more likely to give, but do so with a sense of openness, experimentation, and risk tolerance, according to the report, Connected to Give: Risk and Relevance.
“Connection fuels innovation – not the other way around,” said report co-author and Jumpstart co-founder and COO Joshua Avedon. “Organizations that use unproven programming as a way to engage prospective donors are looking through the wrong end of the telescope. Don’t be afraid of asking your existing supporters to do new things and take risks.”
How #GivingTuesday Can Help Your Nonprofit Reach PhilanthroKids or Generation Z Donors
What I have always appreciated about GivingTuesday since the beginning is how they innovate and anticipate new trends in giving and incorporate into the campaign – either as toolkits or techniques for nonprofits to test and adopt.
This past summer, I was an instructor at GivingTuesday’s Summer School where I made a video with some encouragement and tips for using GivingTuesday to experiment with new techniques, donor segments, or practices.
GivingTuesday has done it again with its K-12 Philanthropy Curriculum, a set of lesson plans that teachers can use to help their students participate in GivingTuesday by raising money for a local nonprofit.
Church Giving: How To Make #GivingTuesday Work for You
Giving Tuesday occurs every year on the first Tuesday after Thanksgiving. The nonprofit community has come together to create a widespread giving trend to offset the extreme spending of Black Friday and Cyber Monday.
But Giving Tuesday doesn’t have to be just for nonprofit organizations. Your church can, and should, hop on board, too.
Five secrets to growing your base of monthly givers on #GivingTuesday
November is quickly approaching and your #GivingTuesday and year-end planning is well underway. You’ve organized your team, set your goals, assembled your stories, and thought through your marketing approach. (If you still need some ideas, check out our resources here.)
There is barely enough time to take a breath during these busy months! But, we encourage you to think about one other powerful opportunity for #GivingTuesday: growing your base of monthly givers.