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Nonprofit Leaders 3min read

Your Nonprofit Isn’t Special

More than 1.5 million nonprofit organizations are registered in the United States. Every one has a unique story and appeal. With so many charities attempting to raise funds at the same time, it can be difficult to stand out from the crowd.

Since fundraising is so important for your operations, it is imperative that you reach people with your story. But how can you do that with so much competition? Try adding a giving app to your fundraising methods.

Get Attention In a Giving App

How does your organization currently drive giving from new donors? Do you advertise in the local media, or rely on word of mouth? If you use a third party giving app to accept nonprofit donations, you can put your organization in front of new eyes with no extra cost or effort on your part.

When your nonprofit is listed in a mobile giving app that features various charities, you increase the chances that outsiders will come across your organization while perusing the app and be moved to give. Even better, they can give to your organization instantly through the app. Not only can you reach new potential donors, but you won’t run the risk of them forgetting about your cause before making a donation.

Be More Accessible To Donors

If your supporters have to attend fundraising events or take the time to mail a check in order to give, you will miss out on potential donations. Not everyone can fit your fundraiser into their schedule. Not everyone is accustomed to writing checks, and may not even be able to find their check book. Instead of making a donation right in the moment they are most moved to do so, they have to wait and give later — and often forget to follow through.

With a mobile giving app, donors can give to your organization at any time, from anywhere. They are no longer limited in how much or how often they can give. Forgetfulness is not a problem, because they can give as soon as they make the decision to support your cause. This convenience will lead to an increase in donations that will enable your nonprofit to do more great work than ever.

Remind Your Supporters To Use The App

Having a giving app in your fundraising strategy will go a long way toward growing your efforts. But if you really want the app to take off with your supporters, you need to communicate with them about the new giving method.

Include information about your giving app in your storytelling and fundraising appeals. Share giving links on social media and in your email newsletter. Use every opportunity to drive donations and inform your supporters about how easy it is to give. When your supporters see how easy and convenient mobile giving is, they will use the technology to give more than ever before.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver