Mobile giving apps are new on the technology scene, but they are already making major waves with donors and organizations alike. In a year’s time, where should we expect mobile giving apps to be? If past trends are any indication, they will be enjoying a successful rise to prominence.
More Organizations Will Use Mobile Giving Apps
As mobile payment technology gets more and more popular, nonprofits and places of worship will take note. Mobile giving apps will become widely accepted forms of payment and donations.
According to a white paper from Charity Dynamics:
Those surveyed expect online giving to rise by 400% or more over the next ten years
Smartphones will play a big role in online giving growth
Mobile giving apps will likely be a major driving force behind the success of online giving.
Older Forms of Giving Will Taper Off
When credit and debit cards first became popular, many people transitioned away from using cash and checks to make purchases. This became particularly true with the rise of online shopping.
The same will likely happen with mobile giving apps. The need to use cash and checks for church giving and nonprofit donations will fade, and more people will make use of the new technology. Sean Milliken, Director of Nonprofit Strategy for eBay, Inc., made a similar prediction:
The old models of fundraising are rapidly giving way to a new paradigm for donor engagement with cell phones and other mobile devices at the core of how people connect with their favorite causes.
Apps Will Expand and Perfect Functionality
As time goes on, and more and more people make use of mobile giving app technology, the companies behind said apps will work hard to maintain the best product possible. This means that they will perfect their current technology and work to expand their services with new functionality.
The specific direction taken by app developers will depend on their current user base. After receiving feedback from the people who use their apps the most, they will make improvements that will help keep their users happy going forward.