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Nonprofit Leaders 3min read

Don’t Make Your Donors Wait In the Roller Coaster Line

Waiting in line is never an enjoyable experience, whether you are waiting to ride the hottest new roller coaster or attempting to make nonprofit donations. What are you doing to speed up the giving process?

Don’t Let Lines Dampen Donors’ Spirits

Amusement parks can be fun for the whole family, but one major drawback at many of these parks is the long wait times. If a roller coaster or other attraction is extremely popular, visitors may be forced to wait in line for hours before they can enjoy the ride. This can quickly turn an otherwise joyful experience into a nightmare, particularly if young children are involved.

Are you making your supporters wait in line to make nonprofit donations? Or are they able to give immediately, as soon as they feel moved to donate? Some fundraising methods, like kiosks or card swipers, involve waiting in line. Why make them wait? Instead, put a kiosk or card reader in every donor’s hand. Use a mobile giving app and enable donors to give on-the-spot, no waiting required.

Your donors will no longer have to bother with one of their least favorite pastimes: waiting in line. They will enjoy a much more pleasant giving experience, and you will hear fewer complaints.

A Fast Pass for Nonprofit Donations

Many theme parks have found a way to appease visitors who hate standing in line. They often provide a special pass, either for free or for a fee, that can be used to walk directly to the front of the line. Instead of waiting four hours to ride the most popular roller coaster, those with a “fast pass” can make it to the front of the line in mere minutes.

Mobile giving apps are your version of the fast pass. Instead of waiting in line at a kiosk or taking turns giving through a card swiper, supporters can simply pull out their phones and give. Making nonprofit donations has never been more effortless.

Waiting in Other Lines

Thanks to mobile giving apps, your donors will no longer have to wait in line to make nonprofit donations, but that is not the only perk to using this technology. In other areas of life, they will not be so lucky. They will still have to wait in long lines at the BMV, at department store cash registers, and while buying snacks at the movie theater.

Why not capitalize on those moments of boredom and frustration? With a mobile giving app, your supporters can make nonprofit donations while waiting in line for other things. As long as they have their mobile device at hand, they can use it to give — even if they are currently standing in line for a concert. Help cut down on their feelings of annoyance. Give your supporters something meaningful to do while they wait.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver