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Nonprofit Leaders 2min read

What Is “Thick” Mobile Giving?

Which kind of encyclopedia contains more information: a thin pamphlet, or a thick, heavy book? Would you rather have access to only a few pages of local phone numbers, or an entire catalog full? When choosing a mobile giving option for your fundraising, it’s important to consider its “thickness.”

One App, Many Nonprofits

Do you really want your donors to download a separate app for every cause they support? Consider this: Smartphone users typically regularly use only three of the apps on their device, and 23% of users abandon an app after only using it once. The more apps a donor has cluttering up their phone, the less often they will use each of these apps.

Clearly, it is best to find your way into an app your supporters already use. Thickness in giving means your mobile giving app lets charitable givers donate to any organization, no matter where it is or where they are.

That’s where Givelify comes in. Instead of multiple apps for different nonprofit organizations, mobile giving with Givelify allows donors to give to every organization they support, all from the same app.

Access to the Most Generous Mobile Giving Community

Not only can your current supporters easily locate and give to your nonprofit, but other mobile giving app users who are seeking a charity to support may also come across your organization, too. Donors have access to a wide variety of organizations, and the organizations themselves get a larger potential donor base as well.

If your goal is to increase donations to your nonprofit, having access to a thick community of generous people can only help.

Simplified Tracking for Donors

Now that your supporters are able to give to multiple causes from one mobile giving app, tracking their past donations becomes a breeze. They can now keep track of all of their donations to various charities in one convenient list. Instead of hunting down the information from their bank statements or giving receipts, they can simply check their in-app Giving History to view every organization to which they gave, as well as how much was donated.

The benefits of “thick” mobile giving for your organization and your donors are seemingly endless. The sooner you add this convenient tool to your fundraising options, the better.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver