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Faith Leaders 3min read

Turn the Big Game Into Super Giving Sunday

This Sunday’s BIG GAME DAY is one of the biggest giving days of the year for Givelify. The Big Game will air this Sunday, Feb. 3, 2019, and is the most-watched American television broadcast of the year with 114.4 million viewers.

It’s important for your place of worship to leverage this giving opportunity to raise more funds for your organization’s mission.

Here are few ways to leverage the Big Game to help grow your giving.

Leverage Social Media

Leverage the power of social media! In 2018, 48 million people joined in on the Big Game Day conversation on Twitter and Facebook.

On Game Day, it’s important to engage on all your social platforms throughout the day and encourage your followers to give through Givelify while they are watching the game.

Remind Your Donors

No matter where your donors are, they can give in just 3 taps on their mobile phone. On Sunday morning, send out a friendly reminder to your most important givers, family and friends reminding them to give using Givelify.

Party with a Purpose

The Big Game has the largest economic impact of any regular human event with literally every demographic engaged in this annual national fervor. While churches don’t try to make money on the Big Game, they often promote events to view the classic clash as a great chance to engage in “friendship” evangelism.

Thanks to concessions by Commissioner Roger Goodell, the football league will not block religious organizations from hosting viewing parties for the Big Game. There are some important rules to follow, however, to sidestep possible copyright infringement:

  • Churches must show the game live on equipment they use in the course of ministry at their premises; recordings of the show are not permitted.
  • Churches cannot charge admission for the party. The football league has stated, however, that churches may take up a donation to defray the cost of the event.
  • It’s advisable for churches to call the event a “big game” party rather than using the official name of the event, as the term is trademarked and protected intellectual property. For example, one church last year called their event a “Souper Bowl” party and asked for donations of canned soup for a local ministry.

Leverage Your Staff Members

Your staff members are your best brand ambassadors and a perfect way to authentically amplify your place of worship’s mission. Provide your staff with the tools they need to encourage members to utilize Givelify and have them share the information across their social media channels.

About the Author

Basha Coleman