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Nonprofit Leaders 3min read

How Social Media Can Increase Nonprofit Donations

Does your organization make use of social media platforms like Facebook and Twitter? By developing a strong social presence, you can increase nonprofit donations and build a stronger connection with your supporters.

Staying On Your Donors’ Minds

How often do you generally interact with your supporters? Does it typically occur during fundraising events? Do you send occasional email newsletters to keep them up-to-date? With social media, you can stay in touch with your donors — and other potential supporters — every single day.

Share updates about what your organization is doing. Inform your followers about any upcoming fundraisers. Request nonprofit donations directly, and let potential donors know where their money will go.

The more you interact with your supporters, the more likely they will be to think of you when they have extra funds to give. That is why social media is so important for charitable organizations.

Reaching a Larger Audience

Connecting with the people who already support your organization is just one piece of the puzzle. To really boost your nonprofit donations, you need to reach outsiders, too. Social media can help spread the word about your organization to people who aren’t already aware of the work you do.

Nonprofits across the board are seeing growth on their social profiles. Organizations reported that their Facebook fans increased 29%, while Twitter followers grew by 25%. Even if you have a fairly small following on social media, you can use it to reach people who don’t already engage with your social accounts.

84% of social media users share posts to show their support for a cause or highlight an issue they care about. If your supporters share your posts with their social networks, your message can spread far and wide with very little effort on your part. When more people see your updates and requests for nonprofit donations, more funds will flow into your organization.

Friends Encourage Friends To Make Nonprofit Donations

Peer pressure is real — and it is not always a bad thing. 46% of millennial employees are more likely to make nonprofit donations if a coworker asks them to give. But even without direct pressure, your supporters can spread the word about your organization — and encourage others to donate — simply by sharing on social media that they made a donation.

Despite the benefits of having this information shared on social media, 73% of nonprofits do not offer a social sharing option after an online donation. Help make sharing easier for your donors by providing a quick and easy way for them to post about their donation on Facebook and Twitter. When their friends and followers see the post, they may decide to get on board and make a donation to your cause, too.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver