Want to increase nonprofit donations to your organization, but not sure where to start? To inspire your supporters to give, take a look at the following tips and apply them to your fundraising strategy.
Embrace Mobile for Nonprofit Donations
How many people do you know who don’t own a smartphone? The number is likely decreasing every day, as more and more people young and old embrace mobile technology. According to Pew Research Center:
90% of adults in the U.S. own a mobile phone
44% of mobile phone owners sleep with their phone next to their bed
63% of adult cell owners go online using their phones
Are you using this smartphone obsession to your advantage? Imagine what would happen if you gave your supporters the power to make nonprofit donations anytime, anywhere. You will no longer have to rely on their attendance at fundraising events, or their pledges (which may or may not come to fruition).
Instead, your donors will be able to make nonprofit donations as soon as they are moved to give. Perhaps they are at home, reading your email newsletter. Maybe they were reminded of your organization while watching the news. Or perhaps they actually are at your fundraising event, but did not bring any cash to donate. In any case, they can simply pull out their phone and make a donation.
Keep Your Supporters Informed
Do your donors know the work you are doing right at this very moment? Are they informed about what their nonprofit donations are going toward? If not, this is an area in which you have a lot of room to improve.
Tell your story. Communicate with your supporters on a regular basis to make sure they stay in-the-know about the goings on of your organization. When they see the good that is done with the funds they donate, they will be more likely to make more nonprofit donations in the future.
Use Assets Wisely
You do a lot of great work with your nonprofit. But you don’t have to do everything alone. If outside groups have given you tips, tricks, and materials that can benefit your fundraising, don’t be afraid to make use of the help.
For example, Givelify offers an online launchpad filled with helpful information, customizable promotional materials, and videos that can be used to take your fundraising efforts to the next level. Givelify member nonprofits also have access to the Givelithon feature, which enables your organization to display a running total of incoming donations during a live fundraising event.
By using every bit of help within your reach, your nonprofit donations will soar to new heights.