Traditional nonprofit fundraising is hard these days. Donors forget to send in their pledges. People don’t carry cash. Checkbooks are being replaced by credit cards. Potential givers take vacations during your fundraising events.
Without steady donations, nonprofits can’t operate. Fortunately, modern solutions are available.
Reaching Donors Where They Are
Almost everyone owns a computer. Smartphones are commonplace. Donors can access the internet anywhere, anytime. Organizations are turning to online fundraising to capitalize on this.
If your nonprofit hasn’t done the same, now is the perfect time. Online donations are on the rise:
Online giving grew by 13.5% in 2013 (National Philanthropic Trust)
Nonprofits raise $.60 for every website visitor (2014 M+R Benchmarks Study)
The fastest online giving growth has been to small organizations (2012 Online Marketing Nonprofit Benchmark Index Study)
Do-It-Yourself Nonprofit Fundraising Solutions
It’s time to tap into the online fundraising pool. Get ready to dive in! What should you do first? Accept donations on your website.
According to a study by Network for Good, charity websites receive over 60% of digital donations. Branded giving pages bring in 6 times more donations than generic giving pages. Just think of how much more you can raise! It’s time to take your piece of the pie.
Clearly it is a good idea to accept donations on your nonprofit’s website. But what if you don’t have the resources to make it happen? Creating your own online fundraising platform can be tricky. That’s why many nonprofits use third party processors. For example, PayPal has over 200,000 nonprofit accounts and handles about $1.8 billion per year (The NonProfit Times).
Since so many people do access the internet on smartphones, mobile optimization is an important factor to consider. If people can’t view your website on their smartphones and tablets, they certainly can’t make donations.
The most elegant solution is to not make your donors go to your website at all. Mobile donation apps are available that can take on the heavy lifting for you.
No matter which avenue you pursue, one thing is clear. On-the-go donations are the future of giving. To stay relevant, it’s important to get on board. Download our whitepaper, “Nonprofit Fundraising: Removing Roadblocks and Meeting Goals with Mobile Technology,” to learn more.