Your nonprofit has a website. It has a Facebook page. It probably even has a Twitter account. Expanding into social media is a great way to get word out about your organization. But you may be forgetting one of the most important areas for expanding your nonprofit fundraising reach: mobile.
Nonprofit Fundraising Potential with Mobile
Why is a mobile presence so important for your nonprofit? For one thing, nearly everyone has a mobile or smart phone. If you want to reach the most people possible, it’s the obvious place to be.
Secondly, more advertising dollars are spent on mobile every day. By the end of 2014, more money will be spent on mobile ads than magazine, radio, and newspaper advertising, and mobile spending is also set to pass desktop by 2016.
Ad Spending Speaks Volumes
Businesses don’t shell out money on advertising that they think won’t give them a return on the investment. With so much dedication from such big spenders in the advertising space, you can be sure that mobile is an important place to be.
According to the numbers, the extra spending is having an impact. By 2015, mobile marketing in the U.S. is predicted to generate $400 billion. That is a drastic increase from the $139 billion generated in 2012.
The Importance of Mobile Apps
Expanding into the mobile space is key to meeting and exceeding your nonprofit fundraising goals. To reach your full potential, you should focus on mobile applications. Here’s why.
86 percent of the time spent on mobile phones is spent in apps, vs only 14 percent on the mobile web. Take a look at these stats from ChurchMag:
85% of users prefer native mobile apps to mobile websites
224 million monthly mobile app users in the US
Having a nonprofit fundraising site that is optimized for the mobile web will only go so far. You need to tap into the mobile app space in order to get real results.
How It Benefits You
The real measure of success here is nonprofit donations. Would having a mobile app presence really impact your bottom line? Will your organization see more donations? The answer is yes.
In a study by Artez Interactive, researchers found that mobile fundraisers raise more money than their more traditional counterparts.
Participants who used one mobile tool (mobile web or mobile app) raised 2.2 times more money than non-mobile participants
Individuals who used both mobile web and a mobile app raised 2.95 times more than non-mobile participants
15% of traffic to donation pages is from mobile devices
If you could reach that extra 15% by developing a mobile presence, why wouldn’t you? With so many nonprofit fundraising tools at your disposal, there is no reason not to take advantage of the technology. You will see the proof in the pudding.