In today’s digital economy, nonprofit fundraising isn’t just black-tie galas and bake sales. With our newfound reliance on mobile devices for everyday tasks, it’s becoming increasingly important for organizations to have the means to accept donations on these devices, too.
If your nonprofit isn’t overflowing with tech-savvy volunteers, it may be time for a tune-up. Here are four ways you can make your nonprofit fundraising efforts more mobile friendly.
1. Create a Responsive Website
We’ve all been there: you pull out your phone to quickly check out a restaurant’s or business’s website, and it’s a disaster. Content won’t load, or the font is so tiny no human could read it. The problem with websites like these is that they aren’t mobile responsive. They were built for desktop computers with huge monitors, and the content is difficult to view on a smaller screen.
A responsive website, on the other hand, is one that displays content dynamically. Depending on the type of device and its screen size, the website will present content that looks right and fits the screen. To make your nonprofit fundraising more inviting for mobile users, make sure your website is responsive. All the major DIY website building outfits (think WordPress and Wix) offer this function, and any pro worth using should be doing this automatically by now.
2. Send Mobile-Friendly Emails
If your nonprofit uses email as an outreach or marketing tool, you’re probably sending content-rich emails with graphics and links and so forth. These kinds of emails can fall prey to the same issues as websites, so the same principle applies to your mailing list email blasts.
Many people use their phones to check email even more frequently than they use phones to browse the web, so be sure that your emails display correctly on devices of varying sizes.
3. Start a Nonprofit Fundraising Filter Campaign
Social media is very popular on mobile, and some social media platforms are even designed mobile-first. Instagram and Snapchat are built around mobile device photography. These apps and others make use of filters or frames, and you can create a campaign for your cause using these tools.
You can offer a frame or an overlay graphic that supports or advertises for your cause, and your followers can then apply those elements to their photos. This is a great way to raise awareness for your nonprofit, and it caters directly to your supporters’ mobile-first mindset.
4. Adopt Mobile Fundraising
We’ve discussed how to make your website, email marketing efforts, and awareness campaigns mobile friendly, but what about your fundraising methods themselves? Do you require your supporters to be physically present at a fundraising event to give? Is your online giving form complicated and clunky? Do you enable people to give from anywhere, at any time — when all they have is their phone?
Your supporters need to be able to give quickly and easily from their mobile devices. By adopting a mobile fundraising platform like a donation app, you empower your supporters to give in a way that is comfortable for them. When you make giving convenient, you will also see an increase in nonprofit donations.