Nonprofit Fundraising: Holiday Social Media Starters

Most nonprofit organizations can’t make ends meet without a surge in year-end donations. In an effort to raise donations, nonprofit fundraising efforts step up their game during the final quarter of the year. Your nonprofit is likely in that position right now.

One simple thing that can have a big impact on fundraising success is social media:

47% of Americans learn about nonprofit causes through social media. (Abila)

59% of people who interact with nonprofits on social media go on to donate money. (Waggener Edstrom)

Nonprofits that use social networking tools such as Facebook or Twitter to communicate with their donors see a 40% increase in donations. (npEngage)

Sample Social Media Posts

If you’re behind on your holiday social media posts, it’s not too late. We’re here to help. Here are some social media starters that you can share to encourage increased giving from your donors.

Simply copy and paste the following social media posts, or adapt them for your particular audience or campaign:

• Tis the season of giving! Donate to [INSERT ORGANIZATION NAME HERE] using the free Givelify app.
• Help us keep our animals safe and warm this holiday season. Use the free Givelify app to send us a donation!
• The year is almost over and we need your help! Please consider donating to [INSERT ORGANIZATION NAME HERE] using Givelify.
• Traveling for the holidays and can’t attend our fundraising event? Donate with Givelify.
• To stay in operation, we need help from generous people like you. Please look us up on Givelify and donate!
• Finances are always tight during the holidays. Please help us make ends meet. Make a donation using the free Givelify app.
• Please donate to [INSERT ORGANIZATION NAME HERE] on the free Givelify app. Help us make a difference this holiday season.
• While you’re traveling to visit family over the holidays, you can still donate to [INSERT ORGANIZATION NAME HERE] using Givelify.
• Holiday donations make our budget for the next year. Look us up on the Givelify app and make a donation!
• Many families struggle over the holidays. Help us help them. Make a donation to [INSERT ORGANIZATION NAME HERE] on Givelify.
• Help us make a difference this holiday season. Find us on Givelify and make a donation.
• Don’t forget [INSERT ORGANIZATION NAME HERE] while doing your holiday shopping! Your Givelify donations make a huge difference.

Free Images

Posts containing images get more attention and engagement. Feel free to use the following images with your social media posts.

These images are perfectly sized for different social media platforms, so they’re all ready to go.

For Facebook, Google+, and Instagram:

For Twitter: