Beyonce is one of the most well-known entertainers in the world today. It may seem like her music has nothing to do with the world of nonprofit donations. But we can actually learn a lot from Queen Bey.
Run the World (Girls)
Who run the world? Girls.
A study by the Women’s Philanthropy Institute at Indiana University found that women are 40% more likely to make nonprofit donations than men. Female donors give more often and in larger amounts.
To break it down even further, women are:
55% more likely to donate to international causes
42% more likely to donate to religious organizations
32% more likely to donate to child and family groups
Women really do run the world in terms of charitable giving. Your nonprofit should find new ways to cater to the female demographic. Capitalize on women’s propensity for giving.
Survivor (with Destiny’s Child)
I’m a survivor
I’m not gon’ give up
I’m not gon’ stop
I’m gon’ work harder
It takes hard work and discipline to run a successful nonprofit. Your organization won’t see a major increase in nonprofit donations overnight.
Follow Beyonce’s lead. Don’t give up. Work harder. In the end, your patience and dedication will pay off.
Also, don’t be afraid to use your own star power to increase your fundraising success. In 2006, Beyonce held food drives before her concerts in order to help victims of Hurricane Katrina. This is just one cause supported by the very charitable diva. She uses her mass appeal and popularity to do good. You might not be world famous, but you can use your good standing in your own community and social networks to bring attention to your nonprofit.
Telephone (with Lady Gaga)
I should’ve left my phone at home
‘Cause this is a disaster
Calling like a collector
Sorry, I cannot answer
Your nonprofit needs donations. That much is true. But you don’t want to come on too strong. Constant phone calls and requests for money can drive people away. Instead, only ask for donations at appropriate times.
Make it easy for people to give, too. If it’s simple, you won’t need to keep asking. One resource you can use is a mobile giving app. Sign your organization up to receive nonprofit donations via smartphones. Let donors give at their convenience. Allow them to use channels they enjoy, wherever they happen to be.
Nonprofit Donations After-Party
When Beyonce is done dancing and sits down to have some cold water, she can use Givelify to make nonprofit donations via her smartphone. You don’t have to bother her while she’s on the dance floor. You receive funds that you otherwise may have lost. Everyone wins.