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Nonprofit Leaders 2min read

Why Your Nonprofit App Is Missing the Mark (And How You Can Fix It)

Your organization put in the time, money, and hard work it takes to build a nonprofit app, and so far things seem to be going well. But does your app help spur increased donations? If not, you still have room for improvement.

Too Many Distractions

Your nonprofit app is a great tool for sharing information with your supporters. But oftentimes these apps get too jam-packed with features. You obviously need to tell your story and engage your audience, but every extra feature is an additional distraction to your potential donors.

You want to catch people in the emotional moment when they’re the most apt to give. But what if they keep swiping through your app instead of giving? They may not remember to go back and follow through on their good intentions.

Single Purpose Apps

You may have noticed a trend recently taking over the App Store. Brands that once offered large, multi-purpose apps have started breaking specific features out into separate single-use apps.

It happened with Facebook and its Messenger service. It happened with Foursquare and its new offering called Swarm. In fact, if you take a look through the current App Store offerings, most successful brands now have multiple apps with unique functions.

But your nonprofit does not have the means to build more apps. What can you do instead?

Your Nonprofit App’s New BFF

The best way to create a distraction-free giving experience is to use a single-purpose app. Since you already have a nonprofit app, deep linking is your best option.

By putting a link in your current app that takes donors to a separate app that is dedicated to giving, you can enable on-the-spot giving — minus the distractions.

You won’t have to put any more time and money into creating a whole new giving app. Simply get your nonprofit app a mobile giving buddy.

Givelify Has You Covered

You don’t have to look very far to find a great giving app for deep linking. Using Givelify, you can directly connect your current nonprofit app to a simple, convenient mobile giving experience.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver