Technology is ever-changing. As one gadget fades into obscurity, another one is quick to fill its place. One thing is for sure: 2015 will be a banner year for mobile.
As the popularity of smartphones continues to increase, new uses will be found for these handy devices. They will take care of needs in retail, business, and even the nonprofit arena. What specific trends are in store for mobile giving in 2015?
People Will Become Less Worried About Security
One thing that holds some people back from mobile giving is a perceived lack of security. As 2015 progresses and more trusted brands step into the world of mobile payments, security will become less of an issue. Companies will likely invest a lot of money in building safer systems, which will also have a big impact on how mobile payment security is viewed.
With Apple and Google at the helm, partnering with well-known companies like MasterCard and Visa, mobile payments will become as trusted as any other payment method — if not more so.
As Mobile Payments Take Off, Mobile Giving Will Follow
In the past, mobile payment technology has been held back by skepticism. According to Deloitte, 2015 is the first year when the concerns of all involved parties, from financial institutions to consumers, will be satisfied. This means that the technology will finally have the necessary support it needed to become widely used and accepted.
Since mobile payments seem to be the wave of the future, society’s familiarity with the idea will trickle into other areas as well. As more and more commercial companies begin accepting mobile payments, nonprofits and religious organizations will take note. This will lead to more of these organizations turning to mobile giving options themselves in order to receive donations quickly and easily.
Fundraising Events Will Go Mobile
In the past, live church and fundraising events used cash donations, checks, pledge cards, and telethons in order to receive donations on-the-spot. But every one of those methods is becoming outdated, and fast. Online giving is a more modern option, but even that can take too long to really have an impact at a live event.
Mobile giving is the perfect alternative. With options like donation apps and text-to-give campaigns, fundraising events will turn over a new leaf. Look for more and more well-known organizations to make use of these technologies throughout 2015 and beyond.