You, your friends, even your family members – you all have preferences when it comes to where to go, what to watch and even what to eat. We’re all different, and that includes our giving styles.
Reaching out to the congregation for giving requires more than a “one size fits all” approach; learning more about the different types of givers will help you come up with a customized approach and allow you to make giving personal again.
5 Types of Givers
- Reluctant Givers: These are the members of the congregation or group that rarely give, or don’t give at all. Reaching out to them requires a compelling strategy and an understanding of why they don’t give. Are they simply strapped for cash, not invested enough in your organization or are they not aware of your needs? Understanding this large group can help you approach them correctly. Sometimes your reluctant givers want to give, but simply don’t have time to write that check; mobile giving makes it easier than ever to connect with this group.
- Regular Givers: These members give regularly and may tithe; while you have already forged a powerful connection, you can’t overlook them. Reinforce their giving with thanks and be sure to express your gratitude; making it easy for this group to give also helps them continue to stay the course.
- Casual Givers: This group gives sporadically and without any form of pattern. They may give as a “tip” after a thoughtful sermon or enjoyable experience, or after they have received a personal windfall. Communication and interaction can help turn this casual giver into a more regular; casual giving may also indicate casual attendance or a need to be drawn closer to the group.
- Lapsed Givers: Regulars or casual givers who used to give, but no longer do; this group is small but important, as this lapse could signal a personal crisis or a falling out with your organization. Approaching the lapsed giver out of concern not for the funds, but for what changed in their lives allows to reach out to the whole person and offer pastoral assistance as needed.
- Legacy Givers: This group gives with abundance and even ensures that your church is supported when they are gone. Thanks, communication and an understanding of why this individual gives can help you connect with them.
Approaching members for donations in your church or faith organization requires an understanding of where they are in their own faith journey and why they choose to give (or why they haven’t started yet). This understanding allows you to correctly target your efforts and ensures that your givers are truly getting what they need from your organization as well.
To learn how to make it even easier for any one of these groups to give, contact us; Givelify is designed to support all types of givers and to make it easier than ever for your members to support your church.