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Nonprofit Leaders 3min read

Mobile Giving Meets Your Donors’ Attention Spans

In today’s world, a thousand different things are constantly vying for your supporters’ attention at any given moment. By adding a mobile giving option to your fundraising efforts, you can ensure that your donors’ short attention spans don’t affect your fundraising dollars.

The Attention Span of a Goldfish

This may come as a surprise, but the average attention span today is about the same as that of a goldfish. In fact, the attention span of humans is actually shorter. While a goldfish has an attention span of 9 seconds, humans are only able to focus their attention for 8.25 seconds.

In 2000, humans had an attention span of 12 seconds. The decrease occurred after smartphones became popular. When you have so much information in the palm of your hand, it can be a bit difficult to focus on just one thing for a long period of time.

These shortened attention spans have more of an affect on your nonprofit than you might think, particularly when it comes to fundraising.

Time-Consuming Giving Methods

How long does it generally take your supporters to make a donation to your cause? If your organization opts for more traditional methods like pledge cards or checks, financial gifts require time, effort, and a good memory.

Consider the time it takes to write and mail in a check. Think about the supporters who intend to pledge, but then forget to make good on their promise after they leave your fundraiser. With such short attention spans,  your organization would be lucky to receive any donations at all using these methods.

Thankfully, there is a better way.

Mobile Giving in 10 Seconds or Less

If you want to ensure that your supporters follow through on their good intentions, you need to give them a method that fits with their attention spans. They have to be able to complete the donation process in 10 seconds or less. That is why mobile giving is the perfect fundraising option for today’s donors.

Since one of their biggest distractions is their smartphones, allowing them to use their devices to give is one way to let your supporters stay in their comfort zones while also speeding up the process. In just a few taps, they can make a donation to your cause, before their mind drifts to another task.

Why miss out on your donors’ generosity because of their goldfish-like attention spans? Add mobile giving to your fundraising options and this problem will become a thing of the past.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver