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Nonprofit Leaders 3min read

With Mobile Fundraising, You Won’t Need the Luck of the Irish

Struggling to meet your nonprofit fundraising goals? Wishing you had the “luck of the Irish” on your side? You don’t need it! With mobile fundraising, you have something even better: a powerful strategic tool that you can use to increase donations throughout the year. Here are a few ways mobile fundraising can do that for you.

Mobile Fundraising Allows Donations 24/7

With Mobile Fundraising, You Won't Need the Luck of the Irish

Traditionally, many nonprofits have relied heavily on in-person donations at big event-style fundraisers. Schedule one during a snowstorm, and you could expect your donations to plummet. While we don’t anticipate these traditional events going away anytime soon, mobile fundraising changes the equation.

Using their smartphones, people can now give to your cause anytime, anywhere. If you’ve done the work to drive their donations, geography, weather, schedule conflicts, or any other host of excuses will no longer stop them from supporting your efforts.

Making Nonprofit Donations Is Easier Than Ever

Legacy giving solutions (snail mail or phone calls) are high-friction methods. The donor sees your message, then has to stop what they’re doing and make an effort to mail in cash or a check or call your office. It might involve buying envelopes or stamps, and unless you man your phone lines 24/7 you’re likely to miss some donors who try to call in after hours.

With mobile fundraising, it’s much easier to complete a donation. Everything your supporters need is right there on their smartphones. Anywhere they can access the internet, they can donate.

Create Better Digital Campaigns

With Mobile Fundraising, You Won't Need the Luck of the Irish

Nearly every nonprofit is leveraging social media and email marketing to keep their message in front of prospective donors. This is essential, but take a minute to consider the call to action in your organization’s latest digital fundraising campaign.

Without mobile or electronic giving, about the best you can do is call readers to give by mailing a check or making a donation over the phone. With mobile fundraising, on the other hand, you can drive supporters directly to your donation page with a handy link. They will get from your marketing message to donation complete in just a few taps.

Mobile Makes Recurring Giving a Breeze

Many nonprofits are chasing recurring donors, and for good reason. These donors give monthly or quarterly and can bring stability to your organization’s income, making you less dependent on big blow-out fundraisers. Having a platform in place that allows supporters to set up an automatic monthly contribution can make a big difference for your organization.

Maybe you don’t have many recurring givers yet. You probably will soon, because several reports about Millennials and charitable giving conclude that Millennials are more likely than any other generation to favor recurring charitable donations. Consider setting up a mobile fundraising service so that you can capture more donations from this large and increasingly financially savvy age group.

Whatever kind of luck you have this month, Irish or otherwise, enjoy it! But don’t depend on it to meet your fundraising goals. Make your own luck by using mobile fundraising instead. It’s an important 21st-century strategic tool that can help you meet your organization’s fundraising needs.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver