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Nonprofit Leaders 2min read

Mobile Fundraising Is Donorcentric Fundraising

In order to have the most success possible with your nonprofit fundraising, it is important to pay attention to the desires of your donors. The relationship you have with your supporters should be your top priority, and using mobile fundraising for nonprofits is a great way to create a positive experience for your donors.

Focusing On Your Supporters

What does it mean to be “donorcentric?” Essentially, it means that your organization caters its fundraising efforts to the wants and needs of your donors, not yourself. Curious about what steps your organization can take to focus your nonprofit fundraising on your donors? According to the Rogare Fundraising Thinktank and Pursuant, donorcentric fundraising is made up of the following puzzle pieces:

  1. Understanding your donors
  2. Connecting them to your cause
  3. Focusing on the cause, not your organization
  4. Building deeper relationships with your donors
  5. Developing two-way communications

Learn about the people who support your cause. Make them feel involved in your efforts. Show them where their money goes. Maintain constant communication, and listen when they give you feedback. In doing so, you will build a more loyal band of followers who will be more likely to continue giving regularly in the future.

Mobile Fundraising for Nonprofits

One of the best pieces of technology for making your organization’s efforts more donorcentric is mobile. Your supporters carry their mobile devices everywhere, using smartphones for everything from making bank deposits to communicating with their friends on social media.

According to the Blackbaud Charitable Giving Report, in 2015 14% of all online donations were made using mobile devices, and mobile’s prowess has been consistently growing for the past few years. Why should your donors have to put down their phones in order to support your nonprofit? If you want to meet them where they are, it is on their phones.

Mobile fundraising for nonprofits is designed to be donorcentric, empowering givers to donate to any charity of their choice using their smartphones. With the added convenience of using one single mobile app to give to all of these organizations, donors can avoid cluttering up their phone with multiple apps. They can also avoid the frustration of memorizing text-to-give codes or filling out long and tedious web forms.

Mobile giving apps are hands down the best way to meet the needs of your supporters in today’s on-the-go society. What are you waiting for?

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver