Skip to main content
Nonprofit Leaders 3min read

Increasing Nonprofit Donations Using Instagram and Pinterest

Your nonprofit organization is probably already well-versed in popular social media sites like Facebook and Twitter. But have you considered adding Instagram and Pinterest to your social networking strategy? These visually-oriented sites offer a whole different set of ways to increase nonprofit donations. By learning the ins and outs of each platform, you can definitely find a method that works for your organization.


Spread the Word Using Hashtags

Hashtags are common on Twitter, but they are even more useful on Instagram. Many users monitor specific hashtags in order to follow topics of interest to them. By searching for #nonprofits, for example, you are instantly connected with other people who are posting interesting information about the nonprofit world.

Your organization can take advantage of this. Adding relevant hashtags to each of your posts will help you reach a much larger audience. New people will discover your cause, and some may even go on to make nonprofit donations. Once you get the word out about what you’re doing on Instagram, the possibilities are endless.

Run a Photo Contest

Hashtag campaigns can be particularly useful at fundraising events. Have donors post to Instagram using your unique hashtag. With the right technology, you can project their images on a large screen at your event. Since Instagram users generally want people to see their photos, they will jump at the chance to be seen by your audience — and may even donate more money!

By turning your event into a fun contest for attendees, you can get people involved in a very real way, and also spread word about your organization and fundraising opportunities to outsiders. Instagram makes this process super simple, and best of all, it’s free!


Perfect Place to Find Female Donors

Who run the world? Girls. U.S. Census figures show that 80% of household discretionary spending is controlled by women. They aren’t only choosing to spend that money on material goods; nonprofits benefit from the spending of women, too. According to The NonProfit Times:

Women contribute to twice as many charities as men

Word of mouth is more prevalent among women than among men

Where can you go to find these impressive female donors? Focus on where they congregate online: Pinterest. In fact, well over half (68%) of Pinterest users are women.

More Spending, More Nonprofit Donations

One direct way to increase nonprofit donations is to get your cause in front of people who are ready and willing to give. Pinterest is a great place to make this happen; studies show that Pinterest referrals spend 70% more money than visitors from non-social channels.

Pinterest users are prepared to donate to causes they deem worthwhile; they just have to know they exist. By developing a Pinterest presence, you can tap into that market and build a devoted base of donors.

What are you waiting for? Instagram and Pinterest — and all the potential nonprofit donations they can bring in — are waiting.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver