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Nonprofit Leaders 3min read

How To Keep Donors Coming Back To Your Nonprofit App

Using a nonprofit app to accept donations can be very beneficial to your organization. But actually getting people to continuously use mobile apps on a regular basis can be tricky. According to a study by Localytics:

58% of users become inactive in the first 30 days after they download an app.

After two months, that number grows to 71%.

By month three, 75% are inactive.

How can you make sure that your donors don’t fall into that group? What can you do to make sure they keep using your nonprofit app to give?

Remind Them To Use Your Nonprofit App

People can be forgetful, which is part of the reason why using a nonprofit app is so helpful in the first place. It enables those who tend to forget about making pledges to give on-the-spot. But their forgetfulness can still cause problems if your donors forget about the great work you are doing, or if they don’t remember that they can donate using their phones.

The most important thing you can do is give them frequent reminders. Don’t give your donors the opportunity to forget about using the app. When you ask for donations, direct them to your nonprofit app. Include a link to download the app in all of your advertising and e-mail newsletters. The more you put the idea in front of them, the less likely your supporters will be to miss the memo.

Demonstrate The Benefits

Convincing your donors to download an app is the easy part. Mobile app installs have increased 346% in the last year, which shows that people are accustomed to using apps already. But to convince them to keep using your nonprofit app going forward, focus on how the technology will benefit them personally.

When giving is fast and easy, it becomes less of a burden on your donors’ time. No one likes to use technology that is slow and clunky. If you  have chosen the right nonprofit app, making donations to your cause will be faster and simpler than ever.

Your donors will be more likely to keep using the app when they realize how little time it really takes to give.

Keep Costs Down

When selecting a nonprofit app to accept donations, it is imperative that you choose one that is cost effective for your donors. If an app costs money to download and use, people will be less likely to give through the app.

The best nonprofit app will be a free download for your donors, and it will not require any additional fees for donors to continue using the app. Givelify is a great option that is free for your donors to download and use. If you want your supporters to keep making mobile donations, Givelify is your best bet.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver

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