Your nonprofit is finally on board with giving apps — and you have officially signed up for one of your own. How can you make sure this new technology has the biggest possible impact on your nonprofit donations?
Follow in the footsteps of other organizations that have experienced success with giving apps. Read on to find out how the pros do it.
They Keep Donors Informed
In order for a nonprofit to successfully roll out a giving app, one thing is crucial: donors need to know about it. The organization’s biggest and most loyal supporters have to be aware that the organization is now offering a mobile giving option.
When donors find out about your mobile option, they will use it — even if they’ve never made a mobile donation before. During the 2010 Haitian Earthquake, for instance:
74% of text donors reported that their donation to the Haiti earthquake relief was the first time they had made a mobile donation.
Only 22% had texted a donation before.
Promotion is key. Discuss the new giving option in your next e-mail newsletter. Hang signage at your physical location. Post about it on social media. Educate donors on how to use the app. The more effort a nonprofit puts into informing their donor base, the bigger the impact.
They Customize Their Giving Apps
Now donors know that the organization has a giving app presence. What else can be done to make it as successful as possible? Customize the organization’s app profile with branded images.
This helps your organization stand out from the crowd. When donors look for your nonprofit, they will know instantly that they are in the right place. By setting their minds at ease with familiar imagery, they will be more likely to follow through with their donation.
They Integrate Apps Into Live Fundraising Events
Have you ever wanted to broadcast a running tally of donations during a live nonprofit fundraising event? With giving apps, doing so is easier than ever.
After creating specific fundraising campaigns, nonprofits can allow donors to direct funds to the cause of their choice. Using these custom campaigns they have already built, nonprofits can then project a Givelithon during events. This gives attendees an up-to-date account of how much money has been raised, and how much more money is needed to reach the goal.
Using this feature can take nonprofit fundraising events to the next level. Imagine how engaged your donors will become when they see monetary gifts start to roll in. It won’t be long until more and more people take advantage of using giving apps to donate — and your organization can step forward as the next shining example of success.