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Nonprofit Leaders 3min read

Going Mobile To Boost Your Org’s Awareness Day Fundraising

In the nonprofit world, awareness is a big deal. After all, if no one knows about your cause, how can they get on board to help? Because awareness is so important, just about every cause stakes its claim on certain “awareness months” and “awareness days” throughout the year. October, for example, is the designated month for breast cancer awareness. April 2nd is World Autism Awareness Day

These special awareness days and months help get extra attention to causes that need the publicity. But to get the most out of these campaigns, your organization needs to embrace the power of mobile.

Engaging Donors Where They Are

Awareness days do not always come at a convenient time. It would be nice if your cause’s designated day always occurred on a Saturday, but how often is that the case? Your organization could get stuck with a Tuesday in January, or another similarly difficult-to-work-with timeslot. What then? Do you go ahead and plan a big fundraiser in the middle of the week?

Mobile technology really comes in handy in this situation. Awareness can happen anywhere, and with mobile giving apps, so can donations. You can reach potential givers at any time. Their connection to your cause lies in the palm of their hands. They can learn about your organization’s efforts, make a donation, and help spread the word, all from their current location.

Going Viral with Social Media

Did you know that 65% of all social networking happens on mobile devices? Smartphones allow users to connect to their friends and family instantly. Even making a phone call is a social behavior. It makes sense that mobile phones and social media go hand in hand.

Spreading the word about your cause is what raising awareness is all about. That’s why social media is widely embraced when it comes to awareness days. By using designated hashtags, you can reach an audience that is already tuned in to learn about your cause. Then, as your message spreads, it can reach people who otherwise would have no contact with your organization. You can engage your current followers, gain new ones, and raise awareness about your cause, all thanks to mobile phones.

The Financial Impact of Social

Awareness isn’t the only thing you will raise by incorporating social media into your fundraising strategy. According to a study by Blackbaud, organizations that use social media as part of their fundraising outreach see a 40% increase in donations compared to those who don’t.

Since the ultimate goal of awareness days is to raise money for your cause, social media engagement should be a top priority for your organization.

Use Mobile Giving Apps to Increase Donations

Social media isn’t the only way going mobile can give your fundraising numbers a boost. By using a mobile giving app to accept donations, gifts to your organization will likely increase. According to a study by Frontstream:

30% of traffic to donation pages comes from mobile devices

Organizations that fundraise using mobile technology raise up to 2.95 times more than those who do not

Mobile technology is the perfect solution for your nonprofit. Try taking your cause mobile to find out just how big an impact it can have.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver