Peanut butter and jelly. Milk and cookies. Santa and his reindeer. Some things are meant to be together. Giving apps and #GivingTuesday are a perfect pair, and not just because they both contain the word “giving.”
How are #GivingTuesday and giving apps made for each other? Why is it a good idea to combine the two in your nonprofit marketing strategy? Let us count the ways.
Embracing Modern Technology
#GivingTuesday is one of the most well-known charitable social media campaigns this side of the ALS Ice Bucket Challenge. Not only is it popular, but it delivers. On #GivingTuesday 2013, 29.4% of American Facebook referrals went to donation pages.
Mobile giving apps make donating to nonprofits more handy than ever. The ability to give generously is literally in the palm of our hands. This couldn’t come at a better time. According to Forbes, one in three people use mobile phones to access the internet.
How do most people interact with social media campaigns? On their phones! Mobile technology and social media go hand-in-hand, and that means giving apps make a perfect match for #GivingTuesday.
Giving Apps Boost #GivingTuesday’s Potential
#GivingTuesday is the call to action. Giving apps help the action take place. Awareness is a wonderful thing, but until donations are actually made, #GivingTuesday is just another day in December.
Want to increase giving? Make it easy for people to give. Since just about everyone has a mobile phone these days, giving apps are the way to go. With #GivingTuesday’s social media popularity and mobile apps’ ease of use, you’re bound to raise more money than ever before.
Making the World a Better Place
When it comes to giving apps and #GivingTuesday, the ultimate goal is to increase giving in the world. Both encourage people to give generously to charities near and dear to their heart.
#GivingTuesday is already making huge strides in nonprofit fundraising, and giving apps are right on its heels. Imagine the impact of joining forces! If you really want to make the world a better place, bring mobile giving apps into your #GivingTuesday campaign.