The Blackbaud blog npEngage recently published an insightful post with technology tips for community foundations. Research has shown that Millennials tend to direct their giving to causes that tell an engaging story. Rather than just donating to an organization because of its name, younger donors want to feel connected and be agents of tangible change.
More importantly, they want to donate with a few taps or clicks. They like the instant gratification of supporting a cause that’s important to them rather than putting a check in the mail. While Baby Boomers might represent the largest overall chunk of your fundraising, you must plan for future sustainability by providing the technologies younger people expect.
In the post 6 Technology Tips for Community Foundations to Engage Millennial Donors, Collin Gravalin, Senior Product Manager at Blackbaud, offers the following advice.
- Embrace easy-to-use technology
- Engage donors in their own environment
- Provide a secure gateway to online giving
- Seamlessly capture donor details
- Ensure that you have the right solution
- Create a shared story with your donors
He goes into further detail on each point, and states that:
Community foundations need to adopt technology that makes online giving easy and efficient. It’s not enough anymore to just focus on traditional donors, now is the time to think about how to tap into the next generation of donors.
You can read the full post at npEngage.
How Givelify Can Help
While we’re not a nonprofit marketing agency, Givelify does provide a mobile and online giving solution that meets Collin’s criteria. If you haven’t explored how Givelify can help your organization engage with the next generation of donors, we’d love to give you a tour.