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Nonprofit Leaders 3min read

If You Don’t Get a Donation App Now, You’ll Hate Yourself Later

Have you been putting off using a donation app for your nonprofit? If you keep avoiding this helpful technology, you will regret it in the end. Here’s why.

You’ll Appear Out of Date

Most of your supporters are at least somewhat interested in modern technology. You may be underestimating your donors’ interest in mobile giving. According to Pew Research Center:

90% of Americans own a mobile phone

44% of mobile phone owners sleep with their phone next to their bed

67% of mobile phone users checking their device constantly, even when it isn’t ringing

By sticking with traditional giving methods and not branching out to convenient new options, you can come off as old-fashioned and change averse. To stay competitive and raise the funds you need to survive and thrive, it’s important to keep up with evolving technology.

The Donation App Is The New Banking App

People are not only using their mobile devices to make calls or send texts. These days, your supporters use their smartphones for just about everything — including banking. By the end of 2015, it is estimated that 1 billion people will access bank accounts through smartphones and mobile devices.

Why is mobile banking becoming so popular? Studies show that banking customers enjoy making mobile transactions much more than visiting the bank in person. They are also less likely to be annoyed by the experience.

First came mobile banking, and next comes the donation app. As mobile apps take over more and more of their daily tasks, your supporters will get more and more accustomed to using them. That’s why it’s so important that you get on board now. Why put off the inevitable?

Losing Potential Donations

At this point in time, your donors cannot give to your organization using their phones. Instead, they have to use more traditional — or outdated — methods to give, like sending a check in the mail, donating cash at a fundraising event, or calling in to a telethon.

But what about your potential donors who don’t write checks or carry cash? What about those people who never attend your fundraising events or despise talking to strangers over the phone? Without a donation app, you will miss out on their charitable donations. Instead, they will give to a nonprofit that does make use of mobile technology. Why? Because it is simply more convenient for them.

By adding a mobile option, you can draw in donations from supporters you never knew you had. Don’t give yourself an opportunity for future self-hate. Get on board with a donation app today.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver