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Faith Leaders 2min read

Is Your Donation App Single-Purpose Or Jam-Packed?

If you are investing the time and effort to bring a donation app to your church, you are on the right track. Your challenge is obtaining the most utility out of this amazing technology.

All too often, church officials assume the mere existence of a donation app is enough to inspire financial gifts. The truth is your church’s donation app needs an extremely narrow focus. Donation apps geared toward the single purpose of giving always fare better than those that try to do too much.

Maximize Donations With the Right Mobile Donation App

Every detail of your church’s donation app should be geared toward maximizing donations. When in doubt, opt for the simplest version. Put yourself in the shoes of a congregation member who is considering making a donation. If she is even the slightest bit confused by your donation app, the odds of her making a donation decrease. Potential donors should be able to pull up the app on their device, see a simple interface, and immediately understand what to do.

The unfortunate truth is that many church officials have grown complacent with unnecessarily complicated apps. These apps are chock full of icons, information and opportunities for digression. If givers are distracted by extraneous features, it will be difficult to achieve your donation potential.

The Best Church Donation Apps are Simple and Direct

Think of your donation app‘s icons as a visual means of communicating your church’s purpose and need for financial assistance. These are the two primary messages the app should communicate. Eliminate all other information from the app and users will be much more inclined to donate financial gifts.

This means your app should not feature church-related news, bible passages or any other extraneous material. All that distracts from its true purpose of raising the money that is necessary to keep the church going.

In the end, potential donors should be able to enjoy a simple app that empowers them to give money in a quick, easy and direct manner. After all, you decided to use a donation app to help finance your church, not to educate and inspire. Make the appropriate changes to your church’s donation app and giving will no longer be an afterthought.

About the Author

Matt is dedicated to making the world a better place. He works passionately to help charitable causes use mobile technology to raise the funds they need. In addition to his role at Givelify, he volunteers with the Southside Animal Shelter and Kentuckiana Pug Rescue.

Matt Chandler

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