Looking for new ways to communicate with your members outside of Sunday services? Want to engage more young people while also growing church giving? Build a social media presence on Instagram.
Driving Church Giving Across Multiple Digital Channels
The more channels you use to interact with your members, the more connected they will feel to your body of believers. They will be more likely to attend services and special events, as they will feel that they are an important part of the community.
Having a presence and a following on multiple social networks also enables you to better drive church giving. The more people you get your request or announcement in front of, the more people will be able to participate in giving.
On Instagram, you are not able to include links to your mobile or online church giving platforms within posts, but you can put a link in your profile’s bio section. You can then direct followers to the link in your bio in order to support your church.
Going Beyond Your Current Members
Using social networks like Instagram is arguably the simplest and most effective way to reach members when they are not in your church building. What you may not realize is that using social media also helps you reach people who do not currently attend your church. You can reach your members, their friends, their friends of friends, and even people who have no connection to your community whatsoever.
Growing church giving does not necessarily have to rely solely on people who already give to your organization. By adding new people to the mix and expanding the pool of potential givers, your church can receive new offerings and donations it previously never had.
Reaching Younger Generations
Many places of worship have difficulty attracting young people to their congregation. This doesn’t mean that younger generations have no interest in church, though. According to Barna Group:
25% of Millennials attend church at least once a month and report that their faith is very important to them.
25% read the Bible or attended a church sponsored small group in the past week.
1 in 7 have volunteered at a place of worship within the past week.
The issue, then, is not a lack of desire to participate in church. Your place of worship simply needs to find ways to communicate with young people on their level. 71% of millennials use social media every single day. While you likely have at least a basic Facebook presence for your church, that is not the only social network young people use.
In fact, many millennials have abandoned Facebook and headed to a new home on Instagram instead. Instagram is therefore the perfect communication tool to reach the youth in your community.
Millennials and other young people may not give as much as their elders, but they do take part in giving. The more you are able to actively engage them in the goings-on of your church, the more likely they will be to support the work you do by making an offering.