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Nonprofit Leaders 3min read

Better Fundraising Starts With Asking “What’s the Problem?”

Are your nonprofit donations disappearing? Is it becoming like pulling teeth to get even your usual supporters to contribute, much less attract any new donors?

It may not be your cause or mission that is the issue. It’s time to take a long look at your organization’s situation and ask yourself, “What’s the problem?” You may be surprised at the answer you discover.

Problem #1: You’re Making Nonprofit Donations Too Difficult

In today’s world, people are more charitable than ever. If they identify with your cause, making nonprofit donations is already on their mind. You already have your built-in audience, and likely know where to look for new people who will gravitate toward what you are doing.

If your nonprofit donations are not what they used to be, it is likely because your methods for collecting those donations make the process far too complicated. How long does it take someone to give to your organization? How much information do they have to provide? If you aren’t providing a fast, easy way for your supporters to give, you are probably losing them during the giving process.

Problem #2: Inconvenient Giving Methods

Are you only accepting cash and checks right now? Do your supporters have to physically come to your office, a kiosk, or a fundraising event in order to give? If so, you are making giving inconvenient for your donors.

Most people do not carry large amounts of cash, and most are moving away from using checks. Making your supporters go to the bank to get cash or remember to bring their checkbook – which they do not carry for their regular purchases – is a hassle, and makes them less likely to complete a donation.

Problem #3: Security Isn’t a Priority

Today’s donors not only want giving to be easy and convenient, but they also want assurance that their financial dealings with you are secure. The giving methods you offer should not leave supporters concerned about the security of their financial information.

If your current fundraising efforts are not addressing safety and security, you will likely notice that people are not giving as much as before, and that new potential donors aren’t giving at all.

Now You Know the Problem. What’s the Solution?

You can solve both the problem of inconvenience and your supporters’ concerns about security by updating your collection methods for the modern era. With the Givelify mobile giving app, you can resolve both issues and also make it easy for your supporters to give on the go. They will no longer have to log into a computer or meet up with one of your representatives in person.

Once you register with Givelify, you can not only allow donors to give using the free smartphone app, but you can also add a Givelify giving button to your website. You will be able to collect donations quickly and securely from donors all over the world, all the time. You can even send links to your online donation form in social media posts and emails to boost your fundraising reach even more.

Offering Givelify as an option is the perfect way to increase nonprofit donations by making it both convenient and secure for your donors to give. The problem isn’t going anywhere on its own; it’s time to get on board with the solution.

About the Author

Doug works to ensure member organizations maximize their fundraising potential. He is responsible for sharing best practices and guiding new Givelify partners to a successful launch. He has also been a volunteer tutor.

Doug Bergren