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Nonprofit Leaders 4min read

Don’t Believe These 4 Myths About Donation Apps

Donation apps are quickly becoming a popular way for charities to raise funds. But despite the advantages, some myths still surround the technology and need to be cleared up. To make the mistake of believing the rumors would cost your organization in the long run.

Myth #1: Donation Apps Are Expensive

Since your nonprofit is aiming to raise money, not spend it, the cost of the giving methods you implement is extremely important.

You are correct to be hesitant; many providers do charge up-front and monthly fees in order to use their service. But thankfully, this is not true for every modern giving solution.

As far as donation apps are concerned, you can shop around for an option that does not charge extra fees. Givelify, for example, only charges a low 2.9% + 30 cents fee per transaction. Without sign-up or monthly charges, donation apps like this are perfect for organizations that are trying to avoid hidden fees and keep costs down.

Myth #2: Apps Should Do More Than Accept Donations


Imagine for a second that you walk into a store, intending to buy a carton of milk. But on the way to the milk, you pass the bakery and see a table full of assorted donuts. Suddenly the milk errand isn’t so pressing, is it? You have time to buy a donut.

But after choosing a donut, you get drawn into another area of the store, and you end up leaving the store without getting milk at all. The same is true for apps. Don’t fall into the trap of “all in one” apps that offer various services for your donors. The more bells and whistles your app has, the more likely your supporters will get distracted and never complete their intended donation.

Distractions are the enemy of donations. While you may be told that having an app with extra features is a great choice for your organization, remember what your ultimate goal is: receiving donations. Donation apps should be about one thing, and one thing only: giving your supporters an easy and distraction-free way to give.

Myth #3: Donation Apps Increase Giving Without Your Help

Think donation apps are the miracle cure for your fundraising woes? They can be, but even the best app can’t do the job all by itself. You can’t just set it and forget it. Signing up for a donation app is just the first step.

In order for giving to increase, you and your staff have to follow through. No sleeping on the job. Promote the app to your donors. Spread the word about its benefits and convenience.

If you don’t communicate this information to your supporters, how will they know? And if they aren’t aware, you will miss out on the opportunity for increased giving.

Myth #4: Your Current Giving Options Are Enough

The last myth you’ve heard about donation apps could be one you’ve told yourself: that you don’t need one, because what you already have works just fine. But are your donors getting the best giving experience available? Are you providing a way to give that people can get excited about?

With donation apps, the only thing they need is a mobile device—which they likely already carry with them everywhere. Your supporters can give whenever and wherever they are. They don’t need to be attending a fundraiser. They don’t even need to be located in the same state. Is that true of your other fundraising methods?

It’s important to create a seamless donor journey with efficiency and ease. Embracing your supporters’ increasing use of technology will help drive donations and position your organization as one that’s on the move.

About the Author

Matt is dedicated to making the world a better place. He works passionately to help charitable causes use mobile technology to raise the funds they need. In addition to his role at Givelify, he volunteers with the Southside Animal Shelter and Kentuckiana Pug Rescue.

Matt Chandler