Mobile technology is not only new and exciting, but it can have a strong positive impact on your nonprofit fundraising efforts. Using mobile giving apps and other modern means to accept donations is a great way to reach more potential donors and make an even bigger impact in your community.
Reaching Younger Donors
Many nonprofit organizations focus their fundraising efforts on those who have given the most donations in the past: older adults. But ignoring the up-and-coming generations, such as the Millennials, is not a good idea. This overlooked group is an untapped resource for nonprofit donations. You just have to adjust your message to draw them in.
Technology is the way to attract a younger audience of donors. According to “30 Stats Nonprofits Should Know When Engaging Millennials” by Taylor Corrado:
83% of Millennials own smartphones
80% prefer nonprofits to have mobile-friendly websites
84% said they did or wanted to donate via a website
By adopting technology like mobile optimized websites, online giving, or fundraising apps, your nonprofit is more likely to bring in the Millennial crowd.
Reaching Donors Where They Are
Millennials aren’t the only ones who own and swear by smartphones. In fact, 90% of American adults own a smartphone, and 63% use their phone to access the internet. By using donation app technology, you can reach potential donors where they are at any given moment.
That’s why mobile giving apps are so effective at growing nonprofit donations. When things are made more accessible, more people are likely to use them. That logic applies to nonprofit fundraising. If you make giving easily accessible, larger amounts of people will likely give. Accepting mobile donations tends to increase loyalty and repeat gifts, too.
Nonprofit Fundraising on Social Media
Another excellent way to harness the power of technology for your nonprofit’s benefit is to make use of social media. Fifty-nine percent of those who engage with nonprofits on social media will go on to donate money.
The best thing about social networking? It’s free. You can engage potential donors and lead them to give without spending a dime.
How does your nonprofit organization use technology to reach potential donors? What advice do you have for getting the most out of mobile app technology? Comment below to share your story.