Skip to main content
Nonprofit Leaders 3min read

3 Ways Mobile Giving Apps Encourage Immediate Giving

At your nonprofit fundraising events, you work hard to attract people to your cause. You draw in potential donors with your story. But what happens after those people leave your event? Will they remember to give? Will they think about your organization at all?

If you accept donations via mobile giving apps, distractions and forgetfulness don’t have to dampen your fundraising success. This technology erases that hurdle altogether by enabling and encouraging immediate giving.

According to a study by The National Funding Scheme:

Technology makes it easier to give and receive

Giving at live events via technology is more secure

Displaying a live feed of money being raised encourages more giving

Mobile Giving Apps Bring Instant Gratification

The name of the game in our modern society is instant gratification. People want what they want when they want it — and they want it immediately.

If a potential donor is considering giving to your organization, they want to go ahead and make their donation on the spot. They don’t want to wait until they can sit down at a computer, or until they can send you a check in the mail.

Mobile giving apps are the perfect solution to this problem. Instead of waiting, they can give to your nonprofit instantly. They benefit from the instant gratification of giving, and you also get the perk of having the money moved directly into your bank account. It’s a win-win.

Making an Emotional Connection

One of your biggest goals as a nonprofit organization is to get people emotionally invested in your cause. The more passionately they feel about your need, the more likely they are to give. Shortening the time gap between learning about the cause and making a donation is the key to fundraising success.

With mobile giving apps, you can really capitalize on donors’ emotional connection. As soon as they feel compelled to give, they can pull out their phone and make a donation. Other forms of giving simply can’t cater to impulse emotional decisions in this way.

If the person can’t give on-the-spot, they may lose that emotional connection or get distracted by something else going on in their life. Giving donors the ability to give while they feel invested is imperative. Your nonprofit can’t afford to miss out on that donation.

Capitalizing on Found Time

One of the best uses for mobile devices is filling time between appointments and activities. Instead of staring off into space or twiddling your thumbs, you can pull out your phone and fill in that time with work, entertainment, or interactions with loved ones. You don’t want your organization to be out of sight or out of mind during these moments.

The more often a donor interacts with your organization, the more likely they are to give. With mobile giving apps, you can reach people directly during their free time. By having your organization in front of them, you can capitalize on their found time and gain new donations. Staying on their minds will pave the way for fundraising success, even when you aren’t in the same location.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver