Nonprofit donations are a wonderful thing. They allow donors to feel that they are helping to make the world a better place. They provide much needed financial assistance to charities and other nonprofit organizations.
But as wonderful as nonprofit donations are, the process of giving is not perfect. If we are honest, every single one of us hates something about making nonprofit donations. To learn how to avoid turning people off from giving, let’s take a look at the biggest complaints.
We Hate Carrying Cash and Checks
Do you carry cash on a regular basis? How about a checkbook and a pen? While some people still rely on cash and checks and carry them regularly, a lot of people have moved on to credit cards and mobile phones for making payments. According to ChurchMag:
74% of Americans say they write no more than one check per month
61% of people under age 24 say that they never write checks
Givers over age 66 are just as likely to give on a website as those 65 and under
Your supporters do not want to be forced to carry cash or write checks to make nonprofit donations to your organization. It’s important to keep that in mind.
We Hate Filling Out Forms and Pledge Cards
In a perfect world, nonprofit donations would be made quickly and easily. Unfortunately, making a donation often involves filling out long forms. Online giving solves the problem of carrying cash and checks, but still requires the donor to fill out an exhaustive online form before making a donation.
Pledge cards aren’t quite as involved, but they also take up precious time. Plus, they run the risk of being lost or forgotten before the actual nonprofit donations are made. People hate filling out forms, and that doesn’t just apply at the doctor’s office. It can impact their experience with your organization, too.
We Hate Memorizing Text Codes
Text-to-give technology is intended to make giving easier, but in some ways it actually makes things harder. First of all, donors have to memorize text codes in order to send donations. Secondly, they are limited to certain fixed dollar amounts and cannot give any amount they choose.
Who actually enjoys memorizing information? People had enough of that in school. Making nonprofit donations should not remind your supporters of taking final exams. There has to be a better way.
Nonprofit Donations Made Easy With Mobile Giving Apps
Now that you know what people don’t like when it comes to nonprofit donations, what is the solution? What alternative can you offer that will avoid all of these dislikes?
Mobile giving apps are the perfect option for your organization. They don’t require cash or checks. They don’t involve filling out long forms. No memorization needed. Donors can simply download a free app, and within a few taps on their smartphone, they can make a donation.
It’s the fastest, easiest way to donate.