The holidays are a very important fundraising time for nonprofit organizations. If done correctly, this fundraising season can bring in all of the necessary funds to keep your nonprofit running for the entire next year.
In 2014, 12% of all nonprofit donations were made in just the last three days of December.
How can you make sure your organization has a successful holiday fundraising season?
Enhance Live Fundraising Events
Is your nonprofit planning a holiday fundraising event? Since many of your donors will likely be in attendance, step up your live fundraising game. Project a running total of the incoming donations during your event. Announce a goal that you would like to meet by the end of the night.
This not only will help get people actively involved during your fundraiser, but it will also get them excited about contributing toward the common goal.
Jump On the #GivingTuesday Bandwagon
A major campaign that builds on its previous success every holiday season is #GivingTuesday. This global event is set aside during the busiest shopping period of the year to direct people’s attention back to charitable giving. $45.68 million was raised on Giving Tuesday in 2014, which amounted to a 60% increase from the previous year.
Because the campaign is open to any organization, your nonprofit can capitalize on the day of giving, too. Use your social media accounts to inform your followers about your cause and how they can help show their support. Share the details on Facebook and Twitter with the hashtag #GivingTuesday.
Not only will your direct followers learn about your fundraising campaign, but anyone else searching the popular hashtag can see it as well.
Accept Mobile Nonprofit Donations
When the only choices your donors have is to put cash in a donation bin or write a check, your fundraising potential is pretty limited. In order to activate more of your supporter base, give them a mobile giving option, too.
This is particularly handy for those aforementioned live fundraising events. Rather than having to remember to bring cash or a checkbook along to your event, they can simply get out their phone and make nonprofit donations on the spot.