Finding new and improved ways to boost your nonprofit fundraising numbers is at the top of your organization’s priority list. But finding new donors and increasing donations is easier said than done. What can you do to kick things up a notch? What aspects of your fundraising should get a second look?
Improve Your User Experience
Donors will be put off from giving to your organization if the experience is filled with bumps and road blocks. To make sure you are providing the most simple and hurdle-free experience possible, take time to evaluate the process firsthand.
User experience is one of the most important pieces of the puzzle to get right. If your site does not work properly on mobile devices, for example, you could be in for a world of hurt. According to Google’s Mobile Playbook:
57% of users won’t recommend a business with a poorly designed mobile website
40% have switched to a competitor after a bad mobile web experience
If you accept donations through your website, make sure everything is working correctly. Pay particular attention to how your site looks and operates on mobile devices. Since many of your donors will likely visit the site on their smartphone or tablet, you need to ensure that they have a positive experience.
Expand Your Audience
With the internet at your disposal, you can reach more people than ever before. If you don’t already send out an e-mail newsletter, that is a great first step. Ask people who visit your website to sign up to receive updates. You might be surprised by the amount of people who will sign up to read about your cause on a regular basis.
Many nonprofits underestimate the power of social media. Despite 97% of nonprofits having a Facebook presence, 88% said that their biggest focus is on communicating through e-mail and their websites. But why ignore a direct line of daily communication with your biggest supporters?
Use Facebook, Instagram, and Twitter to engage with your current donors. Ask them to share information about your nonprofit fundraising projects with their followers. By doing so, you can expand into their circles and reach new potential donors you otherwise might have missed.
Add New Nonprofit Fundraising Channels
One way to increase donations is to begin accepting them through new channels. The more ways people are able to give to your organization, the higher your nonprofit fundraising potential will be. Settling for just one or two ways of receiving donations would be a mistake. It’s time to branch out.
Don’t be afraid to cater to the wishes of your donors. If they can give in a way that suits them, they will likely give more in the future. Listen to their feedback, and provide donation paths that work well for them.
For example, mobile donation apps are one avenue that you should try. Donors love the ease and convenience of making donations on their smartphones. This makes donation apps a great investment that will resonate well with your donors.
By taking these simple steps, your nonprofit fundraising potential will increase dramatically. Prepare to be amazed!