I once heard a story of a battleship captain who on a dark night at sea saw faint lights in the distance. He told his signalman to send a message: “Adjust your course 15 degrees south.” Instantly, a return message came back: “Adjust your course 15 degrees north.” The captain was indignant and sent a second message: “Adjust your course 15 degrees south—I am the captain!” Soon another message was received: “Adjust
As a nonprofit, it’s important to get past the discomfort of asking for donations. There’s no question on whether your cause is worthy, it is, and conveying this to the donor is the most important step in the donation process. To convey your value, you need to tell a story. How do you do this? You need to connect with your audience.