Relationships are important for your nonprofit. Social media can facilitate high, on-going engagement with your supporters. Another great benefit of social media is that you can invite people to contribute to your nonprofit without pushing too hard. A social media fundraising strategy via online giving platforms and mobile apps make that possible.
Keep scrolling to learn some painless social media fundraising strategies for nonprofits.
Inspire Giving With Social Media
Look at this encouraging statistic: 55% of people who connect with nonprofits on social media take action. When you enhance your social media presence, you automatically improve your fundraising, too.
Make it easy for people to donate and get involved with your cause via social media using the tools that the platform offers.
Change Your Cover Photo
Cover photos have a role to play in stirring action. A powerful image, along with branding for your donor app, creates awareness. It can remind followers download your mobile donation app and give to your organization.
Add A “Donate” Button
If you use Facebook, register your account as a nonprofit organization. Once you do this, you will get access to a ‘Donate’ button. Along with your cover photo, the button is a clear call to action to all your visitors. These action buttons direct givers to a link, be it your website or online giving platform.
Then, you can also link your Facebook and Instagram accounts for easy sharing between platforms. Once you connect the accounts, you can add the Donate button to your Instagram account.
TikTok, Youtube, and many other social media platforms have Donate buttons too. The more places you add you donate button, the more opportunities your followers have to give.
Stories And Stickers
Instagram stories get a lot of attention. The short-lived (24 hour) marketing tool gives viewers a sense of urgency. This feature is valuable for social media fundraising.
Another attention-getting tool is a Donation sticker. You can use a Donation sticker when naming a specific need, or along with an image that shows what you do with funds.
Adopt An Influencer
An Influencer is a person with a huge social media presence who can influence the public. Find out who influencers are in your community. If they align with your organization’s values, make a connection with them. Ask them to support your nonprofit and share it with their followers.
Direct Message People
To DM someone means to direct message them. If you’ve noticed someone liking, sharing, or engaging with your content, DM them. You can include a request for a donation in your personal message.
Use Hashtags or Challenges
Using a hashtag helps you reach your target audience. Here are some great hashtags to use for social media fundraising:
Be creative and add hashtags that link to holidays or special community occasions. For example, you can use #Thanksgiving and #givingback when sharing something you’re grateful for during the Thanksgiving season.
A branded hashtag is a phrase that’s connected with a specific brand. Create a unique hashtag for your organization then, post it with every story, tweet, TikTok, or post.
Get Donors To Advocate For You
Current donors and volunteers can promote your cause. Put them in the driving seat as brand champions by asking them to share your posts and use your hashtags. They can also use Donation stickers in their stories for further reach.
Follow the instructions here if you want people to find you when actioning a Donation sticker.
What Social Media Platform Should My Nonprofit Use?
Rather than spreading your brand across all social platforms, select two or three. Think about your audience, content type, and engagement level.
There are hundreds of social media platforms out there. Let’s look at the ones with the most users. Then, you can pick the platforms that are best for your target audience and demographic.
- Facebook: 2.7 billion monthly active users. Mix of ages, including Millennials, Gen-Xers, and some Baby Boomers. Higher-income than other platforms. Great for community engagement.
- Instagram: One billion monthly active users. Millennials and Gen Zers. Great for photo sharing and short storytelling.
- TikTok: One billion monthly active users. Mostly used by Gen Zers and Millennials. The platform uses innovative features, interactive games, and music overlays.
- Youtube: Two billion monthly active users. Used across all generational age groups. High-earning. Suitable for video sharing and storytelling.
- Twitter: 330 million monthly active users. Used mainly by Millennials and Gen Xers. Suitable for short microblogging.
- LinkedIn: 260 million monthly active users. Used by professional Millennials with high incomes. Great for social networking.
- Snapchat: 81 million monthly active users: Gen Z and Millennials. Another interactive platform like TikTok.
What Can My Nonprofit Share on Social Media?
You can use video, photography, blogging, mailers, and more. Here are ideas for content creation:
- Share a testimony: Ask a donor or a beneficiary to share what your organization means to them.
- Go behind the scenes: Share the project you are currently working on. Let your followers gain interest and invest in the ongoing project.
“It’s day 5 of our #Givelify campaign! Our new safehouse is up and running, thanks to generous donors like you! Let’s make this place home for the women and children who need it. #abuserecovery #socialgood #volunteer. Download the #Givelify app and find our charity if you’d like to make this safehouse a safe home.”
- Create a poll to invite input: When you need input from your supporters, create a poll for quick feedback.
- Share your history: Use #flashbackfriday or #throwbackthursday to share how your nonprofit has grown.
- Introduce volunteers: “You don’t have to wear a cape to be a hero. Tap that fancy donation button above, and you’re a hero in our eyes too. #charity #generosity #givingtuesday #thankful.”
- Plan an event: Make sure to promote your events on social media. Give people an opportunity to give through your fundraising link even if they can’t participate in real time.
- Hold a competition: Be inspired by groups like CharityWater. They ran a Tiny Heroes effort about children who raised money for their cause. This made for great, feel-good content.
- Ask For a Donation: No need to be subtle. Many nonprofit organizations post stories that call for donations.
Make Social Media Work For You
Many fundraising campaigns can get the word out about your cause. Social media is one method that billions of people use, giving you broad reach. Have a look at this free social media and mobile fundraising checklist. It can kickstart your nonprofit’s funding.
Sign up for Givelify and get set up for mobile donations in under 5 minutes. With Givelify, you can get a branded Giving Link to share with your social media community and embed on every platform.